it actually seems to be a strong driving force in the cryptocurrency market. people even buy bitcoin out of greed, they want to get rich overnight, and don't get me started on altcoins and their pump and dumps.
so the same thing is true about bitconnect and all the similar projects. people get involved with them because they think they can make money, they sometimes even close their eyes on facts because all they see is money!
And besides i believe this scamming becomes an eye opener for all the investors and prospective investors to always seek for good profiteering in this riskier market.so be aware and be observant