Compare ltc to some other coins instead of btc, and you'll see ltc is nothing special.
More and more coins that are newly appearing on the market can already brag with their supreme technologies that are attracting investors which are seeing a big potential in them. LTC is introducing new technology before BTC but the demand is not so high. Bitcoin made a standard that had marked the future of the cryptocurrencies and although it is slowly advancing the demand is high and it is getting higher every day.
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We can already put LTC into the old blockchain system no matter if it advanced because of the new coins with the different aspects of possibilities. In comparison to the Bitcoin LTC can hide because it cannot achieve what decentralized Bitcoin has. Pumped controlled LTC is also repulsive because of the outside attempts to make it more controlled.