Aside from the investors and bounty hunters dumping, the community of a project is too small to support the buy wall of the token. Other developer solve this problem by locking the distributed token in span of sometime while building the economy of the token.
What are these discounts?
Discounts are given to the early investors such as private investors , pre-ico price is given to them, wherein the price is at most 50% discount of the original ICO price.
The biggest reason for the fall in asset prices is the lack of security. Security can create demand. If there are no more investors who would like to buy after ICO, then the market is empty. In this case, even bounty hunters with their 2% can dump the price.
Care to elaborate this security you are talking? And how does security create a demand?