if traders trade with trading plan then its trading , without trading plan if traders trade its gambling ,
You only need a basic level of market understanding, the rest is not important.
Most of the traders don't care about what coin they trade, they just look for the momentum and hop to another coin as soon as that momentum is about to fade. BCash is going through some serious momentum as we speak, which as you can see, that's where traders are trying to get the best out of that opportunity till the hard fork takes place and they short the crap out of it as goodbye kiss.
The problem people often face is that they try to dig up all sorts of data about the project itself, and who the people behind it are, which is definitely important for long term investment puproses, but the short term market doesn't mirror the utility and usefulness of a project, just the speculative side.