Topic: Why Gambling Operators Did Not Opted for .casino Domain Name (Read 257 times)
There is a commonality that most websites should be '.com' and if it's not a .com seen by a normie that just casually uses the internet. They won't visit that. I think that's the psychology behind that why most casinos still uses the .com because that's the purpose of it, a commercialized domain. And it will continue to be passed on as long as it's a business and an enterprise, we'll typically going to see .com. Because that's the sole purpose of that domain but casinos can opt for that .casino as a back up or mirror.
The fact that it is a casino doesn't necessarily mean that they have to use ".casino" As domain. Using that domain does not make the casino to be special in any way and because they have always prefer the old choice (.com) which is very easy for people, I feel that's why they continue to use it.
Actually, this makes them special because I never saw a casino that has this domain extension yet. It is not the domain extension is what makes easy for people I believe but it is the domain name. I mean even if they have that dot com extension but their site name goes like> 'cvdhfebfcbpa...' , it will still be hard for the people to remember them, not unless if they will simply bookmark it.I think as of now, it was only the school and academic websites are the ones that use an appropriate domain extension which was dot edu (.edu). Even though this domain extension is already common for them but I heard that it was still expensive. Ah well, I guess it is because buyers of it has enough budget and also most are backed by the government.
I don't think that domain is still making a difference. Its from a while I am not seeing people advertising "premium name" or "premium domains"..
There are big casino/gambling houses that have ALL possible domain on their websites...
Probably they noe thtat this is an expensive thing to do without any real advantage.
There are big casino/gambling houses that have ALL possible domain on their websites...
Probably they noe thtat this is an expensive thing to do without any real advantage.
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Probably because of how other domains are already well known? We all know about .com. It's pretty much a trusted and reliable domain by all, and would probably appeal as a legitimate website compared to say websites that end with .xyz .abc or even .casino, regardless of how it's connected with, well, casino. Unless some central authority makes it a required domain name for casinos, we probably won't see any uses for it anytime soon. And marketing wise as well, you'd almost always want a domain that's recognizeable by people and .com provides that more than any other domain name. At least in the concept of services (since tech technically uses .io sometimes).
Because if they use .casino domain name, it will make them obvious.
Countries who not allow gambling, not allow online casino or not allow unauthorized online casino will be easier to restrict against these sites. They only need to ban "casino" keyword, then the citizen will not able to access it.
There are many casinos are using very random domain in order to not get caught.
Countries who not allow gambling, not allow online casino or not allow unauthorized online casino will be easier to restrict against these sites. They only need to ban "casino" keyword, then the citizen will not able to access it.
There are many casinos are using very random domain in order to not get caught.
This is one of the main reasons for giving .com domains instead of using .casino, they will be easily detected and blocked by many countries that prohibit gambling operations or without a license and so on, domains with .com are more commonly used and rarely detected or they require more effort to search for blocking, the rest is like what Sanitough said.
I think they want to bring some professionalism and make their platform not look like that cheap, untrustful gambling site. Extensions of .com,.net, and even .io are more recognized and better trusted by the public, many users associate these kinds of extensions with established or legitimate businesses, while some.casino domains come off as too niche for non-tech-savvy gamblers.
I do not think it looks cheap but it can be confusing. If their names has the word casino in it already but then their domain name is still .casino, it can get double. Besides that, these casinos probably think of how the search engines may display their website and domain names that are common are likely to come out on top.Quote
I don't have knowledge about websites SEO but it tells that .com feels more legit and shows a reputable gambling platform. In my experience in buying domains, i do feel more bullish to those who spends with a good and expensive domain, a small factor but still plays a huge part in marketing.
I agree. It is a show of functionality as well. When doing business, you want to spend as little as possible but you can't also deprive your business of quality. 
Probably easier to find.
When you type in Google "stake", the first one on the list will be stake.com because of sponsorship. But I highly doubt it will be on the top if they chose ".casino".
Next to the list are Merriam-Webster, Reddit, and Dictionary websites.
Why didn't Stake.games come out first? Or Stake.us? It was not even on the 2nd and 3rd page of the Google search which is the most widely used search engine. I think the ".com" thing will help gamblers find their way to the gambling site easier than using the one you mentioned.
When you type in Google "stake", the first one on the list will be stake.com because of sponsorship. But I highly doubt it will be on the top if they chose ".casino".
Next to the list are Merriam-Webster, Reddit, and Dictionary websites.
Why didn't Stake.games come out first? Or Stake.us? It was not even on the 2nd and 3rd page of the Google search which is the most widely used search engine. I think the ".com" thing will help gamblers find their way to the gambling site easier than using the one you mentioned.
I think the answer is simply, many people are used to domains that belongs to their country and to .com. Everything else they find suspicious or consider a website on unpopular domain to have cheap context (sites located on free hosting rarely are great designed or have good context). When it comes about money, if I saw something with .casino domain I would first make a search if it is legit. When something starts with hesitation, it usually dont end well or it rarely becomes a thing of common use.
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Domain name is not that a big deal anymore while .com is still the most popular since its commonly use by popular websites. Also it will cause a conflict in case they secure .casino domain while they can’t buy the .com counterpart especially if their brand became popular.
In the end, they will still need to acquire .com and other popular domain just to secure their brand website.
In the end, they will still need to acquire .com and other popular domain just to secure their brand website.
Out of curiosity, I checked Namecheap domain search and, out of curiosity, I checked if they are selling a.casino domain and yes, they are selling it not only Namecheap but also Godaddy, but I wonder why these casino owners do not prefer this.casino domain since the domain is perceived as a casino platform instead they opted for.io,.com,.net, or other domain extensions. I seldom see a.casino domain when its cheaper than all these extensions
I wonder what's the reason.
You can check it here https://www.namecheap.com/domains/registration/results/?domain=abcd.casino
I wonder what's the reason.
You can check it here https://www.namecheap.com/domains/registration/results/?domain=abcd.casino
Maybe because of this reason.
Price
People usually use the domain they usually know safe for them
Regulation matters
Popularity of those domain names.
I guess this is just simple reasons on why casino owners select that. But we don't actually know the real situation comes up on the minds of casino owners since maybe they have personal preferences or choices that's why they come up with those names they present to public.
Because the domain extension and the domain name itself have become less and less important since the mobile age started.
SEO as some say is becoming irrelevant, nobody is searching for "casino" lol, most of them find out about it from ads, then the whole thing about the name, look around you, almost no casino has the "casino" in it, you would rather have a weird name and a .com domain than casino.casino.
Plus, there is the thing about the domain owners, at least with .com and io you have a trusted manager and a country, with most .guru .casino .money it's a company that has acquired the right that might at any point cancel your domain and good luck battling with it some god forbidden jurisdiction where they operate while your business is destroyed!
SEO as some say is becoming irrelevant, nobody is searching for "casino" lol, most of them find out about it from ads, then the whole thing about the name, look around you, almost no casino has the "casino" in it, you would rather have a weird name and a .com domain than casino.casino.
Plus, there is the thing about the domain owners, at least with .com and io you have a trusted manager and a country, with most .guru .casino .money it's a company that has acquired the right that might at any point cancel your domain and good luck battling with it some god forbidden jurisdiction where they operate while your business is destroyed!
Probably could be that they want to make it matured not being that they are they want to show what they are by their identities rather whoever that to learn about the domain should visit their casino sites.
So I don't think they would just consider preferring a sparkling name that may attract people to visit their domains rather than just making it obvious in bearing a casino related name.
So I don't think they would just consider preferring a sparkling name that may attract people to visit their domains rather than just making it obvious in bearing a casino related name.
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The fact that it is a casino doesn't necessarily mean that they have to use ".casino" As domain. Using that domain does not make the casino to be special in any way and because they have always prefer the old choice (.com) which is very easy for people, I feel that's why they continue to use it.
Maybe some established gambling operators have been able to get that. Still, if they are doing their initial casino launching, it will usually be a .com because it is easy to remember. It would be best if you started from that, in my opinion. I guess it's good to point out that, but it's not a necessary thing.
I wonder what's the reason.
From what I know, .com domains are much more attractive and appealing and have higher marketability compared to .casino domains. Especially in Google search, usually the .com domain is much better for SEO compared to similar domains, because the .com domain has been widely used for commercial activities and the designation is much better than other types of domains. And also people are still not familiar with the .casino domain, it seems not credible and reliable, that's why casinos prefer to use other domain names but on the .com domain compared to good domain names but on the .casino domain or other new gTLDs.
When a domain use .com, that can increase the prestige of that site especially if the domain name is easy to remember. That will be good for SEO for the site. If a casino use .casino, many countries that prohibit will directly ban their site for their citizens. If that is happen, the site can not develop their site and have many members.
Casino wants to have a good branded for their company so with .com, they will slowly popular among the other casinos. Besides that, with a .com for their domain name can also gives trust for their members. If they can also gives the best services to them, that will grow their casino to bigger.
Casino wants to have a good branded for their company so with .com, they will slowly popular among the other casinos. Besides that, with a .com for their domain name can also gives trust for their members. If they can also gives the best services to them, that will grow their casino to bigger.
I wonder what's the reason.
why would they pick .casino over .com or .gg or .bet? .casino is not a brand friendly extension at all, i would not use it even if they give to me for free. (the renewal price is a rip off)
and it would do an operator more harm than any benefits they have (can't think of a single one) over other TLDs, and gTLD extensions often have a low trust score and are commonly associated with spam, phishing and viewed as shady by most people.
.com is king on the internet, brands pay $$$$$$ for a good name. just check this list: https://namebio.com/top-100-domain-name-sales-2024
Out of curiosity, I checked Namecheap domain search and, out of curiosity, I checked if they are selling a.casino domain and yes, they are selling it not only Namecheap but also Godaddy, but I wonder why these casino owners do not prefer this.casino domain since the domain is perceived as a casino platform instead they opted for.io,.com,.net, or other domain extensions. I seldom see a.casino domain when its cheaper than all these extensions
I wonder what's the reason.
You can check it here https://www.namecheap.com/domains/registration/results/?domain=abcd.casino
I wonder what's the reason.
You can check it here https://www.namecheap.com/domains/registration/results/?domain=abcd.casino
I believe it is mostly because of the internet culture and the popularity which has always existed to .com/.net domains, when compared to other domains which just recently surged in these lastest years as options for casino operators and casino staff to opt for, if you are someone who was born in the 90s and remember how internet was in the early 2000s, then the general perceptions it that .com/net domains have more "value" or legitimacy than other type of domains which could also serve to host exactly the same service.
Also, keep in mind casinos are highly profitable businesses and keeping their classic domains by paying an extra should not be a problem to them, of anything, they will take this extra .casino domains and use turn them into mirrors to their main domains and services...
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Also, consider this: lets say someone told you to "go to Roobet casino's website." Which address would you try first in your browser if you do not know the exact domain name?
Most times Google won't even allow you complete type before it displays the globe sign, showing you could click and be taken to the site you're searching once the site is on. I think it's a resultant effect of what's often searched. Remember that a few years ago, even DOT io wasn't that popular generally. It used to be DOT com and DOT net. Perhaps, one day DOT casino will also become the sought after domain by casinos. Perhaps. But unless the same company also owns a .com domain, I dont think it makes much sense to buy a .casino domain right now. Traditional top-level domains like .com and .net still hold significant weight in terms of brand recognition and user trust. While .casino domains might gain popularity, it is unlikely to surpass the dominance of these established top-level domains anytime soon.
If I'm a gambling operator, I will never use the domain extension.casino, the word is banned on many platforms that you want to promote, and its too obvious that its a gambling platform. Operators want people to perceive their casino as entertainment or a gaming platform, so they adopt the domain extension.IO or net because it connotes a technology platform that is embraced by many players.
So it means that gambling operation was too shady about it regarding domain name, and it's not guaranteed that they're in compliance with regulations and not all of them done it legally if I'm not mistaken mate.
Gambling operators still had an option to comply with government's regulations because of this domain concerns. Well, that so deep to tackle with and whether it's obvious or not I believed gambling still exists no matter how the restriction became so tight for this type of platform.
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