Topic: Why I think blockchain will revolutionize small business marketing - page 3. (Read 662 times)

These are really good questions. In fact, I've asked them to myself and the rest of the team a number of times. Below is what we have came up with that helped us to solidify the use of blockchain for our solution.

First, we want to utilize blockchain's ability to gather consensus from all users for marketing purposes on an immutable and transparent ledger. Nodis.io allows businesses to post up Challenges for people to participate and receive crypto as reward. Upon completion of a Challenge, participant will submit the proof (image, video, etc) on our website for validation. This is where blockchain comes in. We will open up to all users on our platform to validate the submissions. Majority side of the voters will receive a small portion of tokens as reward for the effort. All votes will be tracked and recorded for transparency. This community validation process will give businesses significantly more exposure. The best part of all is that this whole process can be automated. All businesses have to do is post a Challenge and done. This can potentially solve the lack of time issue. And when participants/voters are paid in crypto, it'll resolve the lack of money issue. The only cost is that businesses are required to post up discount vouchers for exchange with tokens.

As for the token pricing fluctuation issue, that's truly a tough one. We will be listing on an exchange as we are looking to do token sale. Our current option is to have a fiat-to-token conversion calculator so that people know how much token to pay for each voucher.

I hope these explanation helps!

And don't forget about more particular examples like smart contracts. For example, I follow closely SciDex. They are creating a new type of smart contract generator for complex transactions. So that even regular businesses that need legally binding contracts can be on the blockchain. That’s improving the whole blockchain ecosystem, if you ask me.

Thank you for your encouragement! We are working hard on the product now. We have done market validation and it returned an overwhelming 60% acceptance rate by small businesses. Now, when I introduced the product to them, I barely mentioned blockchain because my experience tells me that will confuse them like crazy. It'll be best when the product is done so I can show them how blockchain will benefit them.

check storiqa.

storiqa is a E-Commerce for small sale products.

Your logic is mostly correct "although I did not understand the third point" but you have to rephrase it to be attractive.

For example, you can set up a coffee shop and use Blockchain to ensure transparency.
The coffee was grown on day X, using the equipment x, and then harvested using x, packaged x, and made by x, all these steps checked using blockchain to ensure the highest quality.

High transparency leads to trust, as the customer will ensure a high-quality product with the accents requested, leading to confidence in the store without the use of trademarks.

For the rest of the points, I think you confuse the concept of "Blockchain" and "Cryptocurrency," correct me if I am wrong.

This is a very good advantage of bitcoinchain. I think a sincere government or society will welcome blockchain because of this transparency and trust that it builds. With blockchain, you don't have any doubt about any transaction. Sometimes, when you are even making a transfer transaction, even without total confirmation, you can see the transaction already in motion and you are assured of no manipulations.

I am not sure to understand, from a company point of view, why a company should implement a cryptocurrency instead of the traditional loyalty program. And the same, from a customer point of view. Why a customer would prefer a cryptocurrency instead of the loyalty program.

Are you talking about a cryptocurrency that could be listed on an exchange? Or just a token usable on the site only. Because in case it's about a crypto I see a problem in. Let"s says the token triple or more within months, the company will so start to see reduced profits and so losing money.

The blockchain technology has been identified as a means of supporting and boosting upstarts and small businesses. The open source protocol, transparency, and peer-to-peer interactions makes it suitable.
Your idea looks good on paper. Time to get to work.

I am working on a blockchain startup to help small businesses with marketing. I am looking for feedback about my logic and idea so please help me out!

To start, I think there are some strong commonalities between a successful business and a thriving blockchain project:

Commonality #1 — Solution Focused
Business: Any successful business needs to be solving some sort of problem for a group of people. It can be as simple as “I want a coffee shop at this corner on my way to work” or it can be “I want to get survey results faster”.
Blockchain: Time and time again it has shown how institutions have failed us. The lack of transparency and their drive for self-interests at others’ expenses left all of us feeling frustrated or even betrayed. Blockchain aims at solving that problem and eliminates the middleman.

Commonality #2 — Trust Earned
Business: No one would trust a restaurant that constantly causes people to feel ill nor will we trust brands that violate their own value. Earning trust from others is difficult but highly rewarding when obtained. Unfortunately, trust can be lost easily when things go wrong.
Blockchain: It is the first real alternative that has shown potential in solving the trust issue with centralized institutions like banks or government. Through the use of smart contract within the blockchain, users no longer have to trust another human being to handle their transactions.

Commonality #3— Network Growth
Business: Throwing money at advertisement can only go so far. It is normally the referrals and returning customers that will ultimately make or break the business. A business that has already earned customer trusts can acquire returning business much easier than from a brand new customers.
Blockchain: A highly involved network of users is key to success. There are contributors and then there are beneficiaries. Sometimes it takes just one person’s influential action to get it going. It wasn’t until someone bought 2 slices of pizza with 10,000 Bitcoins that people realized this “digital money” can actually be used and have value.

Current Non-Blockchain-Based Marketing Options
There are so many options for businesses to consider. Aside from social media, there are e-marketing, print media, radio, TV, billboards, direct mailing, and all sorts of other ways. And in each categories of marketing methods, there are countless companies trying to compete with each other. While I doubt that blockchain can truly disrupt all the ways of marketing, I believe it does have some unique advantages that businesses can benefit from.

Our Answers to Use Blockchain to Benefit Business Marketing

• Blockchain makes cryptocurrency possible and it can be a unique reward system that stands out against thousands of loyalty program out there
• Blockchain's decentralized mechanism allows us to implement a platform-wide user contribution process that connects them with businesses, which in return can potentially give them lots of exposure

For more detail, you can read the original content from my full article on Medium -> https://hackernoon.com/what-can-blockchain-do-for-small-business-marketing-7a1458f1784c

Thanks for reading and please feel free to comment below. I love to hear what this community thinks and if we are on the right path.