Bitcoin gaining a much fame because most of countries doesn't ban Bitcoin and there are few country already accept it as legal tender.
In this 2023, almost the community exposed what bitcoin is capable of which forcing the governments to make it legal or regulate it as an asset since they found they literally can't ban bitcoin unless their blackout internet worldwide forever.
China's "ban" was theatrics. They've made no real efforts of enforcement but I'd caution that it won't last forever. They're trying to introduce CBDC's (digitalized Yuan) and I'm anticipating crypto crackdowns within China to force citizens to adopt their digital currency.
The popularity increase of crypto in China was riding off the back of global crypto popularity rise so it wasn't necessarily that the Chinese bad had the inverse effect itself. Lot of Chinese crypto users were already in the space which is why China tried to ban it in the first place.