For bitcoin to move beyond the niche market of the hoarders and investors, it must have real world applicability and that's what I'm trying to figure out.
When I am at a restaurant and see written on the menu the words
CASH ONLY there is then no question as to how I will be paying for dinner. My only options are to leave without ordering, or to pay cash.
Now the restaurant owner knows that some customers prefer to pay with a credit card, but cash works better for the restaurant owner -- probably because of the credit card merchant processing fees of 3% or more.
Now if that is the only reason, the restaurant might wish to put up a sign "credit cards, add 5%", but in the U.S., in many states yet, that is prohibited by law. So we as consumers are just used to letting the merchant raise prices to accommodate our preference for a convenient payment method. (and those paying cash get stuck paying the higher prices even though they weren't responsible for any credit card fees.).
So Bitcoin adoption for consumer purchases will likely be led by merchants that wish to receive bitcoins over other payment methods. When at the counter, you might get some perk when paying with Bitcoin versus paying with any other method. Like, ... for your $40 tab, you can swipe your card and sign for $40 or you can pay $38.80 worth of bitcoins (a 3% discount). Which would you choose?
Now, consider this. Right now the fraud that credit card companies absorb is spread out over the massive amounts of legitimate purchases. Now if consumers switch to cash methods (including PIN-based debit cards), then the fraudulent purchases that remain on credit cards starts eating up more and more of the profits for the card companies. So they increase their merchant fees, which drives even more merchants away from accepting them, which causes the amount of fraud on a per-dollar basis to increase even more since that doesn't drop at all. Credit cards just don't work well for quite a number of areas where payment card fraud occurs, including with online purchases.
Also, there are other merchants that are accepting bitcoin exclusively. If you want Nestor's Unity board game then your payment choices are bitcoin, gold or silver. That's it. ... no fiat currency whatsoever:
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http://nestorgames.com/#unitydeluxe_detailBut that specific example is not going to be typical. The 3% discount for paying with bitcoin certainly could become standard practice though.