Because
Sleep dreams that the tendency to suddenly become rich
This is not really normal because meme coin is more dangerous in this crypto market. They always collect money from investors by showing amazing attractive offers. In reality their project does not last long in the market because most of the team members of meme coin are new generation and they have less experience. They are coming to the market only to grab the investor capital completely.
Meme as the name implies is for the fun, not the seriousness, but as money is being involved, it's becoming more serious these days. People might still name it memes but in reality are means of saving, investing, trading and transacting in payments and others just like any other coins/tokens. Take for example Dogecoin, I hardly see casinos that are not offering it as a means to pay money and withdrawal, the same thing goes for forex brokers and others. So it's now transcending beyond the memes for real, which is why I believe people do not care about what the initial intention was about but what the reality of using them is.
These days, meme coins/tokens grow very fast and more are being added with the same intention, which makes them have a bright future and could be capsulized just the way any tokens/coins with the best projects could be capitalized.
But still, one must be careful in the choice of their meme project, once this is done, I do not see any issues in the future as long as the cryptocurrency space remains.