Gold in general is no better. The value of gold is nothing more than a result of a global consensus - at the moment everyone agrees to consider gold a measure of value, simply because this measure is in some form or another necessary. If we assume a utopian situation, that tomorrow everyone agrees that gold is not such a measure, then it will be good only for the production of quality wires and trinkets.
The btc is gaining momentum for exactly the same reason - the global consensus towards the btc is constantly being strengthened. In this case, unlike gold, the cue-ball is not only a measure of value, but also a settlement system, and gold is not a competitor for this parameter.
Gold is a very strong brand. People who want to be respected tend to wear gold. Look at the US president. Over the centuries, gold means something fancy. Gold is valuable in every culture. Bitcoin, on the contrary, is a bad brand. A terrible brand actually. We do not know who founded it. Besides having a selling point, gold is also a tool for decoration, so it will never be replaced gold with anything