Binance also has their own smartchain and a lot of good investments. Considering their ecosystem BNB is a one of the good coins in crypto community.
It is bound to break it's ATH price in the next bull market and I expect it to be around $800 in the next few years.
As far as I remember, BNB's ATH was $700 last bull season and if it holds its current stability and continues to grow, then BNB's new ATH target is $800, I think you rate BNB a bit low. My prediction will be above 1k, maybe 1k5 for the next bull season.
If you notice, during this down season, even though bitcoin or ETH or other top coins have lost more than 70-80% of their value, while BNB has lost just over 50% of its value from ATH. A relatively modest figure shows that CZ is very concerned about his pet.
May be I am wrong and BNB might create an even bigger ATH but I am sure about is that it will definitely cross $800.
ATH are followed by corrections and so $800 ATH is inevitable followed by a correction and then may be a bigger ATH.
But what you said is right. BNB has been performing well in this bear market by holding it's price really well.
BNB has been showing its huge potential for a long time now even despite the bearish season. We've seen how it reached its ATH so yes, I believe that it isn't far from reaching $300 again. As long as it has several investors, I'm sure that it could easily strike higher than that. It's also multifunctional and is supported by a huge exchange so its potential will never be questioned or even doubted.