This has been launched and it's good enough at the beginning.
https://www.binance.com/en/blog/nft/cristiano-ronaldo-launches-first-nft-collection-with-binance-129231482736134540
There is also a certain thing that sees the traffic of the NFT to be greater after the launch. I am sure that this may be increasing moreover due to the World Cup. We can see how the traffic increased in the NFT of Ronaldo after the launch:
https://fintechmagazine.com/articles/cristiano-ronaldo-nft-launch-sees-increase-in-search-traffic
It is good while it last. Just wait until the value of these NFT's plummets. I am not a hater but I do not see long-term potential in this kind of NFT. It is good that initial buyers profited but I feel sorry for those who will be caught hanging when the hype diminishes.
For example a SSR (super super rare... I think) NFT like this one (only 7 will be minted) would give you the following:
(1) Virtual meet and greet with Ronaldo congratulating you on owning an SSR NFT.
(2) Signed NFT statue from Ronaldo.
(3) Signed Ronaldo Binance shirt.
(4) Automatic whitelist into all future CR7 drops.
(5) Free CR7 Mystery Box (from a future collection).
(6) Entry into giveaways to win Ronaldo and Binance merchandise.
How much should this cost in your opinion ?
Things listed above are worth a lot to CR's fans and I think many people will buy that although I am not going to waste my money.
It is worth a dime for a Ronaldo stuff collector but for those who aren't interested, it worth nothing. I have seen this kind of strategy, become hot for a short period of time but then become idle after some time. I hope this kind of thing doesn't happen to CR7.
Just like what I replied previously, to CR's fans, all those by-product services are worth huge. They will and many more will buy that. I guess we just have to see CR7 as a more appealing product than normal commodity and don't think too much.
I still remember when Binance also launched Mobile Legend NFT's where they launched an NFT sale of Mobile Legend heroes. In just a few seconds, it was sold out because of how popular the game is and lucky for me, I got one. The problem is I can't sell it at a much higher price because nobody wants to buy it.
I'm not saying that it will also happen to CR7 NFT's, but if there isn't any use case to that NFT at all, it's value will be going down like what happened to Bored Ape or any other NFT's out there. Fame? Popularity? It doesn't matter because if there are nobody who wants to buy the NFT then it will be useless. On the other hand though, knowing that CR7 is very popular, there might be some fans of him that might buy the NFT's and keep them for good or they might re-sell it we don't know.
Whether it's CR7 or any other popular project, it is more like a musical chair game and the only winners are those who get a chair to sit on when the music stops. Once you are in, what else can you do ?