They're not even interesting anymore in the old token. They don't want to get their money trapped in an old token with an outdated use case, like LTC. I see no reason for LTC to shine in the long term. It's an outdated token now. It's not attractive enough to attract the smart money to come.
That's why an old token is always stuck at the same price. The hyped tokens pumped hard and hit new all-time highs.
Of course. It's all about making money. And LTC doesn't bring that "excitement" as much as other coins. No NFTs nor "memes" of any kind, removes the possibility of speculating on LTC's market price. It really doesn't matter if investors choose other coins instead of LTC. As long as Litecoin remains useful, there should be nothing to worry about.
I'd say LTC is one of the most decentralized and secure blockchains in the world. It's as close to Bitcoin as possible. At current market prices, LTC's fees are dirt-cheap. You can send money with it around the world for pennies (literally). If prices go up, it will be much more expensive to use LTC for daily payments. Developers are still working on the project, so I'm hopeful it will stand the test of time.
I've heard rumors that applications for Litecoin spot ETFs will be submitted sometime in the future. Very bullish for the cryptocurrency if approved by government agencies. Crypto land often behaves in many strange and bizarre ways, so expect the unexpected.