People will always buy and sell bitcoins regardless of the price. Investors' interest in bitcoin will increase at any time and I also cannot deny that sometimes the increase in interest is also caused by people who are afraid of missing out. They buy at high prices (around the ATH) just because they want to get a return due to a big increase, but of course the amount is not comparable to those who so far already have bitcoin in their portfolio.
After breaking through $73,600 a few days ago, today we have discovered the fact that the price of bitcoin has fallen back to $67,200. The correction is underway and I'm not sure when it will stop, even after bitcoin lost $6000 from its highest price in a few days. Market recovery cannot be expected following the approaching US election, I think the current market conditions are closely related to the election.
In fact, after the presidential election was over, the price of bitcoin shot up sharply and a new ATH was already hit. Many people believe that Trump's victory is good news for bitcoin, of course this is all because of what he has promised to the community. If Trump is willing to do whatever he has promised, then it is very possible for bitcoin to double its price from now.
Talking about price, currently the price of bitcoin is $76.5k and its highest price is at $77k. It is very possible for bitcoin to hit $80k in the near future if this upward trend continues to be maintained. In fact, I increasingly agree with the prediction that $100k will be reached by the end of the year.
With regards to the price, yes, as soon as Trump was officially declared as the winning, we have a new all time high and for sure everyone is very elated to see the price going on a parabolic rise. It could be that some Bitcoin enthusiast though in the US doesn't want Trump to win, but I guess they can't do anything about it but to accept the fact that majority voted for him.
As for attracting new investors, yeah, this has been like a normal reaction. People FOMO because of a big news like this, and this has happened in the bull run in 2017 and around late 2020 as well if I remember it correctly. It's because they are thinking that the price could hit more than $100k in the future in this bull run. And with that many noobs are going to easily get attracted with the potential profit (but small).