because the idea behind bitcoins is that you don't need derivatives to represent bitcoins, you just own the 'real' bitcoins. Why let someone else ever hold your bitcoins when you can do it your self. This is also why I don't like Ripple gateways and bitcoin transactions in the ripple network and why you don't need a bank.
If we want to attract more people into bitcoins we need easier ways to get actual bitcoins, not paper certificates.
People supporting the ETF seem to be mainly saying it will be great for bitcoins because it'll attract big money. Maybe bitcoins shouldn't be in too much hurry to attract big money. No need for impatience. I distrust ETFs because of things I've heard about GLD and SLV. In the small print of those ETFs it says something along the lines of 'we don't have to redeem any metal and can pay you in fiat'. I've heard people with shares in GLD own 100 times more paper than there is real metal. Net effect of these ETFs is that the money supposedly going to investing in gold is actually being diluted 100 times into paper.
If the WinkleBros can proove they have the bitcoins backing the ETF then it makes it better I guess, but I'm still a bit uneasy about the idea myself.
Not everything has to be done because it will be "better". This is a free country, bitcoins were designed in part to allow more freedom in money, if these people want to use bitcoins in this manner it will not hurt you so why not let them try to make a little money this way? Or are you just jealous you didn't think of it and/or have the resources to pull it off first?