He clearly didn't do enough research before creating this site. He probably created it within a couple of hours as I mentioned in my previous post and is trying to earn quick profits. I don't think this site will survive for a long period.
Design is not competitive there are so many things lacking in this casino, it's ok to be simple but not to the point that it will lack some of the most important features of a casino like FAQ, TOS, chat casinos are spending animated design yet you give us a bland design, better change and spend more on design.
Even if the design of this site is beautiful + with all information you mentioned (Faq, ToS, etc), I believe it wont make any effect.
Why? Simply because what they offer (the games) are not attractive at all.
Sorry to say but this site is not competitive in all aspects, I doubt people will be even willing to try it.