There are several things to look at to see why doge is rising.
First try to stop thinking of doge as a meme or the silly dog, hard I know. But your mostly asking this because you think the name, the meme, the people or all of the above sound silly. And why would anyone invest in silly. Would you be asking the same if Quark or Vertcoin were rising?
Most people can't decouple doge as a currency vs "doge supporter having fun with the meme aspect of it"
- Many company's had their names based or derived from something silly or sounding silly IBM (HAL computer), google, etc.
Lately there has been several pieces of good news for doge, I'm not ranking them in any particular order here, or based on any overall impact.
1. Block split coming up which many people have mentioned and explained to death.
2. Olympic coverage of the Bobsleding will start in a few days and with Doge's generous donation to the Jamaican team, it will likely receive some press coverage on a global scale.
http://imgur.com/a/poW9D3. Doge party on wall street which covered up the bull with a doge logo, made it to business insider (not the first time).
http://www.businessinsider.com/dogecoin-party-2014-24. Dogecoin now has a lite wallet
http://multidoge.org/, which I believe makes it the first altcoin with one. This is great because new users can jump into the game quickly, without waiting for full blockchain dl.
5. With the dip BTC has been taking, Doge has seemed fairly resistant to the drop unlike with other coins, which is helping it stand on its own.
Finally not new items but my own personal thoughts
- Community, community, community community! Doge supporters are generally great people and extremely welcoming to new users and they are bringing them in in droves.
- On top of that there new development daily, sites added accepting doge, great buy and sell markets, gambling sites, to really get people using doge as a currency.
- Tipbots for everything are popping up reddit, twitter, fb in the works, which is great gesture, promotes the coin, and bring new people in.
- I personally feed that all those things has allowed doge to act like a currency unlikely bitcoin and several other coin which feel like more of an investment (like gold, stocks etc). Don't take this as a knock against bitcoin.
- Lastly the crypto community here is a great bunch and very technical but coin adoption from none crypto people are really what matter when we talk about a successful coin, because it drives growth and demand. Anybody new into crypto coins doesn't give a shit about a 51% attack ,ASIC, resistance, checkpoints, a 2% inflation that could happen in 15 years they care about "what does having some of this coin let me do today".
Thanks