It's for people who need to purchase stuff online, and want to have a more convenient way to use their bitcoins directly, basically.
Do you know of cheaper solutions I can try out?
If you're comfortable with getting verified, then honestly, selling your coins for your local currency on a major exchange would be the "cheapest" or the option with the least amount of spread. But if convenience is a factor, then you can definitely look into bitcoin debit cards such as Wirex.
How can I get verified and what is the verification all about?