It remains a mystery to me why this project needs a blockchain, if you can just create a charitable foundation with your own usav and goals. For me, such projects are like the usual collection of money from gullible bee lovers who will go to meet the needs of the organizers, not the bees.
I also have the same feeling. Most projects with a specific mission are only using the idea to attract gullible buyers. Just look at their site, very generic content and hosted by WordPress and anonymous team. If they are indeed sincere in protecting the bees, they will disclose their team members and their contact details like physical address so people can get in touch with them. I don't believe their mission here is true, just look at their site and you know what I am saying here.