How the WTX Hub Distribution & Retail Software works: Case Studies; A cup of TeaScenario A consumer in Montreal, Canada
A coffee shop in Downtown, Montreal
A boutique Tea producer in Stirling, Scotland
IntroductionThe Tea is produced by a boutique Tea producer in Stirling, Scotland. The Tea is originally from a Tea plantation in the Cameron Highlands in Malaysia and is bought from a trade wholesaler in England by the Scottish boutique Tea company that then blends the Tea with Blueberry and Pomegranate natural flavours bought from a flavour company again based in England, the extracts coming originally from natural ingredients produced in Spain. The Tea company pack their own Tea in Scotland.
The Scottish Tea is imported directly to Canada by a Canadian based importer who also acts a wholesaler for the Canadian market and the coffee shop buys the Tea directly from the wholesaler.
The water for the Tea comes directly from the tap in Montreal.
From the consumer perspectiveThe consumer orders a cup of the Scottish Tea with a Muffin, made in the shop, from the coffee shop. The consumer scans the QR code from the WTX Hub code care that is on the counter of the coffee shop, the consumer then receives and pays for the Tea and the Muffin. Then they access their unique WTX Hub account and view the entire provenance details of the Tea's journey from the Tea plant growing in Malaysia via Scotland to the coffee shop in Montreal and all points in between, calorie count, product information, special offers and much more for the Tea, they can do that in the coffee shop or the day after at their leisure.
The consumer can then put the Tea and Muffin on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the Tea and Muffin into this storyline.
From the Beverage and Retail Industry perspectiveThe Baristas and counter staff at the coffee shop take the consumer's order of Tea and a muffin, they initiate use of the WTX Hub hardware and then scan the WTX Hub code card, they then hand the card to the consumer, then they read the code on Tea and the Muffin both of which are attached to the receptacle they are kept in. They then close the sequence on the WTX Hub hardware and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for the Tea have access to the HH software. The Targeted Advertising for each trade participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer.
The Scottish Tea producer has access to the sales information on the HH system, also all other suppliers and sellers of the Tea from the Tea plantation to the coffee shop but also the providers for ingredients of the Muffin also have access to those details once signed up the WTX Hub system.