I think its good to have this not only on pdf but also it need to be put in the original post. when people see this they will understand more clearly the brains behind this project. Not just a scam like all the others. really smart people here and i feel lucky to have stumbled on this thread.
Esport gamebet business plan copy from pdf
"Executive Summary
E-sports and crypto-currencies are two facets of technology that have massively evolved over the last half a decade and is at the cusp of going mainstream. Although both sectors have created unicorns there hasn’t been an intersection of the two technologies till date. This is exceedingly baffling to eyes that see the points of intersection between the two industries as gaming is largely fuelled by tokens of value and if anything, young individuals with a constant access to internet should be the forerunners of what a decentralized, digital form of banking like Bitcoin offers.
Gamebet aims to tap upon this intersection of the gaming world with finance through its product offering that primarily aims to provide the world’s first E-sports betting platform powered by the blockchain. The project will also utilize Steam’s in-game economies and interlink it with the blockchain through an on-platform marketplace with the goal of providing liquidity to winners, gamer adoption of Bitcoin and easier access for gamers from emerging markets for in-game upgrades. Gamebet.gg is the result of 3 decades worth of combined gaming experience meeting with over half a decades worth of research and development of fintech products on the blockchain.
With both crypto-currencies and E-sports still in its nascent stage, the project is solely positioning itself for the massive growth and rapid user adoption both sectors are to see in the coming years and has the potential to be a unicorn as it acquires rapid market share under the right backing and mentorship. The founding team has spent years in analyzing and understanding the target demographic and believes exceedingly in the underlying opportunities the emerging digital realm offers for enterprising souls. Gamebet.gg has the power to bring to gamers in the the digital world, what Las Vegas offered gamblers in America. With a key focus on legality, responsible betting, security and adding value to the ecosystem, Gamebet intends to disrupt the industry, slow and steady while ensuring profits and user adoptability.
Product Offering
Gamebet’s primary value proposition would be a system that allows anyone to bet upon E-sports and Sporting events through depositing a wide range of crypto-currencies. An on-platform exchange in the back-end would automatically convert any alt-coin holdings to Bitcoin and peg it to USD to protect the house from market manipulations and swings in the price of the crypto-currencies being deposited by various users. API calls made to sites listing various matches and their timings would further enable the platform to result up and coming matches. Once bets are placed, users are further permitted to stream the match right from within the platform to give a well rounded experience of betting online.
For the purpose of ensuring fair and equal opportunities for betting without rigging of the odds the platform uses pari mutuel betting. Additionally the platform is the world’s first offering gamers a dual exchange system allowing users to deposit Bitcoin and buy in-game items and also deposit in-game items and stand a chance to win more items of their choice. Users can also list their items and stand to earn Bitcoin at the time of a purchase being made. This ensures user adoption of Bitcoin while also permitting users from emerging economies with limited access to credit cards a chance to buy items with their Bitcoins.
At the time of launch, the following games are supported by the platform
Counter-Strike
Hearthstone
League of Legends
DOTA 2
Heroes of the Storm
The platform intends to additionally have a system allowing individuals to set up their own bets for matches set up by players on their private servers
Target Demographic
The target demographic of the project are primarily males aged between 13 and 36, mostly from western countries. Although the tendency to engage in MMO games are seen on a large scale from south east asian nations and emerging economies, due to the fact that the buying power of the aforementioned target group have been observed to be substantially high, we’ll be focusing on them initially to ensure early profits and garner growth early on. The primary games we will lay focus on initially would be counter strike and League of legends as the demographic for the said games are comparatively easier to approach and the markets have low barriers for disruption. In addition, the mentioned games have an existing system of ingame economy that is active, creating an ecosystem for the transfer of value with minimal effort.
The idea behind tapping this demographic early on for the project is to create a user base that is happy with transferring items of monetary value or transferring cash into the system and thereby giving us the advantage of being profitable without heavy burn rates. The target demographic also shows a heavy tendency to be heavy consumers of online storefronts and early adapts for a series of web oriented projects, thereby giving the business the edge of having access to people that would happily try new technology (eg: bitshares) and speak of it to their fellow gamers. With the gaming industry expected to witness a major boom in the coming years as pricing for hardware decreases drastically, gaming experiences revamp year on year and network connectivity becoming a problem of the past, the company believes it is in a state to tap on the opportunities that lie hidden in the new word economy that lies mainly in servers and pixels, yet has a drastic impact on real life businesses .With increased spectatorship for the games we are targeting, our target market size increases incrementally. Given the rate at which esports has growing, it will not be surprising to witness an active competition between conventional mediums of sports such as football, soccer or tennis being threatened by a virtual gaming environment
Revenue Projection
Considering an early ideal scenario, where we have 100 people betting. Each user bets $10.00 - $50.00 (USD) creating a net-pool of $1,000.00 - $5,000.00. Let?s assume the bets were spread evenly causing $500.00 - $2,500.00 to be bet on team a and the same on team b. Suppose team b loses and the house performs a 2% rake on the losing side there would be a profit yield of $10.00 -$50.00. Counter Strike Global Operative has typically around 100 competitive bettable matches in a week whereas League of Legends typically will see around 40-50 matches per week (LCK, LPL, NALCS, EULCS). Unaccounting for other esports games, if all 150 matches saw bets with 1,000 users with $5.00 bets there would be a gross of $7,500.00 a week.
It is important to a note a few things here in terms of the numbers we have given: the numbers we are using for our simple profit margins are very modest. If we look at CS:GO Lounge typically there is 8000-20000 unique users betting on each match -- and this is unaccounting for any of the other eSports or sports itself! If there were 15,000 users betting, and each had an average bet of $1.00 over 100 matches using the ideal scenario as described above, this would yield a gross of $30,000.00 a week. We can only expect our expectations to be exceeded with the support of Sports based betting and future expansion in the direction of Fantasy based betting as well as Casino based gambling.
Marketing Strategy
The organization would engage in marketing efforts that would remain largely organic, frugal and minimalistic in nature. Marketing would be directly backed by substantial value additions made towards the product and not upon speculations and possibilities. Given the existing budget constraints the team faces, we need to focus on ensuring ROI on every dollar spent on marketing. Keeping this in mind, all of our efforts will initially include low budget tester campaigns and then evolve from there as we see a clearer picture.
Some of the active marketing efforts we are engaged in include,
Coin-community synergies
The founding team has already been in talks with a large number of coin oriented communities that make substantial value addition to gamers. 2 communities we have already begun talks with include Hyper and Digibyte. We believe we could have our name out there, amongst a demographic of gamers that already take an interest on blockchain oriented products by working together with them.
Twitch Sponsorships
We have begun reaching out to individual twitch streamers and agencies that handle over a thousand twitch influencers. Combined, their reach is over 20 million individuals over a month. However, initially we will focus on largely budget restrained campaigns where-in single items or minimal payments will be rolled out to streamers with smaller followings. This will help us scale while optimizing the product for a larger user base. Additionally, marketing spends will remain within budget and revenue in-flow
Reddit Listings & Giveaways
We have found our existing campaigns on Reddit to be the most cost effective. With spends as low as 3-5 USD we have been able to attract over 500 sessions to the website. Additionally, we have reached out to subreddits that focus primarily on betting for an official listing which would bring both substantial traffic and credibility to the website.
Referral system
The platform’s referral system is created as a means for influencers, bloggers and marketers to continue having a sustained source of income from the users they bring into the platform for a while after they bring in users. This has been intentionally created so with the intent of ensuring a loyal base of marketers coordinating efforts and resources into constantly bringing in users into the platform. The referral system would evolve into a stand-alone system that recruits, trains and provides marketing resources to possible influencers.
Currently the Referral system offers ten percent of house income initially. Influencers who meet certain targets are paid more in order to retain them on the long run. We believe referral system would be at the crux of user adoption and growth as individuals now have an incentive to invest time, energy and money into promoting the platform and stand a chance to make a return of investment. This will further reduce the burden of marketing spends on the founders of the organization while allowing other stake holders of the platform to create an additional source of income.
Fund Allocations
Funds raised will be used to further our vision for GameBet. We will be allocating the funds to different parts of the business such as marketing, development, server costs, legal, bankroll ect.
20% will be used for marketing. This will include press releases, eSports and Steam group advertising, Twitter and Facebook ads and the large portion of the marketing budget will be put aside for a marketing firm who specializes in eSports and gambling. We expect that alone to consume about 75% of our initial marketing budget.
10% will be used for development. This will include the future buildout of the site to include the updates to our infrastructure such as the Gold/Silver exchange, fantasy betting and casino. A large part of the development budget will ensure that our core developers have the time and ability to finish building out the platform in a timely manner.
10% will be used for server infrastructure. This will be used to build an offshore server network capable of dealing with the primary threats faced by any wallet and gambling service, with special attention paid to the matter of DDoS attacks and friendly DoS situations that may occur as a result of our growth to scale. A large portion will be dedicated to penetration and black-box testing to secure our wallet RPC and ensure a smooth customer experience.
60% will be used to cover our legal, banking and bankroll. We have hired two law firms to ensure that we are always ahead of the ball, in terms of laws and regulations in countries and regions of the world that we operate within. This is to ensure we can continue to provide a comprehensive service and experience to our customers and users. These funds will also be used to cover our bank roll in the future for when the site has expanded to support player vs house odds based betting (traditional).
Summary
The project is positioning itself in a sector that is set to witness rampant growth in the coming years. By staying ahead of its competition in terms of product innovation, the team believes it will be able to bring massive value to the ecosystem while creating an enterprise that profits its founders and backers. The team’s objective is to be a force to reckon with, amongst gamers and evolve to a point where-in it can make its own investments into E-sport teams, tournaments and emerging products, thereby making it a single point of product evolution and market additions.
Although there are multitudes of betting projects oriented towards Bitcoin users, none blend well with the gamer demographic or work towards bringing new users into the ecosystem. Gamebet’s offering is a 2 way plug that allows gamers to experience the world for the first time with what they already possess (in-game items) and bitcoin enthusiasts to try and experience the emerging world of gaming and e-sports. By lying at the heart of the two, the project manages to protect itself from considerable amount of risk as it can attract users from both target demographic and cater to their needs.
Gamebet is the world’s first platform to bring in an on-platform marketplace and combine it with a back-end altcoin exchange permitting a wide variety of in-game items and crypto-currency deposits, while ensuring the house does not take considerable amounts of risks as a result of market volatility. The research and effort that has gone into development is evident from the quality of the product that has been released in v1.0 of the platform. As the project evolves in the years to come and turns more profitable, the team is all set to capitalise on the years of experience and research that has gone into creating the product."
p.s i fixed a few spelling mistakes and added a few periods and commas.