As we dive deeper with the XDN Foundation, all our marketing effort will now be driven in tight collaboration with the Foundation. It is, therefore, natural that we close this thread to concentrate on the [XDN] Foundation thread, which will cover all the aspects of XDN Foundation operations including marketing activities.
Please join us on [XDN] Foundation thread: https://bitcointalksearch.org/topic/xdn-foundation-1072773
Topic: [XDN] Marketing Future (Read 4713 times)
Our marketing effort to the community has given its fruits! We have finished our first fundraising campaign and achieved our campaign goal!
I want to express my deepest appreciation and gratitude to all the community members who believed in us and contributed to facilitate our common mission of XDN promotion.
Below is the infographics with the results of the fundraising campaign.
This fundraising campaign was our first main milestone. We received the support of the community and achieved our campaign goal. This gives us confidence in further evolution of our mission with strong support from growing XDN community.
In our next step, we will use the collected funds to outsource some important PR and marketing activities to professional communications agency in crypto field. We will provide you with the information about the collected proposals shortly.
Thank you all again and let’s keep the momentum going!
I want to express my deepest appreciation and gratitude to all the community members who believed in us and contributed to facilitate our common mission of XDN promotion.
Below is the infographics with the results of the fundraising campaign.
This fundraising campaign was our first main milestone. We received the support of the community and achieved our campaign goal. This gives us confidence in further evolution of our mission with strong support from growing XDN community.
In our next step, we will use the collected funds to outsource some important PR and marketing activities to professional communications agency in crypto field. We will provide you with the information about the collected proposals shortly.
Thank you all again and let’s keep the momentum going!
So, the preliminary XDN market study results are out. Below is the infographics portraying the initial results of the study. We are still waiting for some responses and sending out new invitations to participate in the survey to community members. To those of you who already responded – Thank YOU! If you received my enquiry, but didn’t have the time to respond yet, please spare 5-10 minutes of your time to reply to me. If you didn’t receive the enquiry to participate in the survey, but have a Digitalnote stake and want to take part in the survey, please PM me or send me an email ([email protected]).
Don't forget to contribute to our XDN Foundation discussion: https://bitcointalksearch.org/topic/xdn-foundation-1072773
If you still haven’t visited the XDN Foundation website, check it out here: http://xdnfoundation.org/
As many of you know, we are running XDN Foundation crowdfunding campaign that aims to collect sufficient funds to facilitate Foundations initial move in promoting XDN globally. If you feel strong about XDN or even if you have a minor stake and want its value to grow, please donate as much as you can to support our cause.
XDN Foundation crowdfunding campaign: http://xdnfoundation.org/fundraising/
Don't forget to contribute to our XDN Foundation discussion: https://bitcointalksearch.org/topic/xdn-foundation-1072773
If you still haven’t visited the XDN Foundation website, check it out here: http://xdnfoundation.org/
As many of you know, we are running XDN Foundation crowdfunding campaign that aims to collect sufficient funds to facilitate Foundations initial move in promoting XDN globally. If you feel strong about XDN or even if you have a minor stake and want its value to grow, please donate as much as you can to support our cause.
XDN Foundation crowdfunding campaign: http://xdnfoundation.org/fundraising/
“Based on Cryptonote. Ahead of Bitcoin.”
Why even mention bitcoin? Kinda strange slogan. If bitcoin is stuck - then there is nothing impressive being ahead of bitcoin.
there is an evolution I can see, good job guys you are starting to get it 
Marketing is all this is about, and all everything is about if you want to earn. Force it too much and you will got nowhere but perseverance and new approach is good
You have a bold ambition, I would like to maybe take a part in it
Marketing is all this is about, and all everything is about if you want to earn. Force it too much and you will got nowhere but perseverance and new approach is good
You have a bold ambition, I would like to maybe take a part in it
As you have probably noticed, the developers of Darknote have done a very bold move by rebranding the coin. Now it’s called the Digitalnote. As part of the rebranding move, the developers changed the design of logo and website. I have also notice quite a change in style of communication. It’s now more sophisticated and business like. I decided to do a brief analysis of Digitalnote’s recent marketing change.
Logo name: This is a third logo name change since the inception of the coin. It started off as the Ducknote; then evolved into the Darknote, which was likely a response to the emergence of the Dark Economy; and now it is known as the Digitalnote, corresponding to the current digitalizing trend. These consistent and timely transitions demonstrate that the developers are well aware of the marketing trends and are keen to keep the logo on top of market evolution. However, any rebranding is associated with some initial brand equity loss. Such bold and frequent rebranding, however, demonstrates that the developers are not so concerned about loosing some of the previously acquired brand equity. According to my own research, Darknote’s, as it was previously known, marketing effort was limited in its scope and outreach, restricting the potential of its brand awareness. Therefore, I conclude that the decision of rebranding is partly motivated by minimal perceived brand equity loss as a result of rebranding. This is something that I intend to change. Our marketing effort in cooperation with XDN Foundation should significantly boost Digitalnote’s brand awareness and strengthen its reputation of optimal alternative to current mainstream coins including the Bitcoin.
Design: I have done numerous logo and website designs in the past, and was pleasantly surprised by the quality of the new logo and website design. The selection of colors, layouts, fonts and the simplicity of forms signals a very good understanding of logo and website design architecture. The website design became more clear and user-friendly, while remaining true to the original forms. The developers have done a good job of updating logo and website design in line with current minimalistic design trend.
Style of communication: I saw quite a significant shift in communication style. The messages are now stronger and more provocative. I really like the brave claim: “Based on Cryptonote. Ahead of Bitcoin.” This change of style symbolizes a cultural shift of the Digitalnote’s marketing approach. I wish we would be a part of this change, as I think it’s masterfully done. There are a number of things that I think could be done even more effectively, namely, a stronger slogan. However, the general impression from the rebranding effort is very positive. I would be pleased to work with such strong marketing team.
Logo name: This is a third logo name change since the inception of the coin. It started off as the Ducknote; then evolved into the Darknote, which was likely a response to the emergence of the Dark Economy; and now it is known as the Digitalnote, corresponding to the current digitalizing trend. These consistent and timely transitions demonstrate that the developers are well aware of the marketing trends and are keen to keep the logo on top of market evolution. However, any rebranding is associated with some initial brand equity loss. Such bold and frequent rebranding, however, demonstrates that the developers are not so concerned about loosing some of the previously acquired brand equity. According to my own research, Darknote’s, as it was previously known, marketing effort was limited in its scope and outreach, restricting the potential of its brand awareness. Therefore, I conclude that the decision of rebranding is partly motivated by minimal perceived brand equity loss as a result of rebranding. This is something that I intend to change. Our marketing effort in cooperation with XDN Foundation should significantly boost Digitalnote’s brand awareness and strengthen its reputation of optimal alternative to current mainstream coins including the Bitcoin.
Design: I have done numerous logo and website designs in the past, and was pleasantly surprised by the quality of the new logo and website design. The selection of colors, layouts, fonts and the simplicity of forms signals a very good understanding of logo and website design architecture. The website design became more clear and user-friendly, while remaining true to the original forms. The developers have done a good job of updating logo and website design in line with current minimalistic design trend.
Style of communication: I saw quite a significant shift in communication style. The messages are now stronger and more provocative. I really like the brave claim: “Based on Cryptonote. Ahead of Bitcoin.” This change of style symbolizes a cultural shift of the Digitalnote’s marketing approach. I wish we would be a part of this change, as I think it’s masterfully done. There are a number of things that I think could be done even more effectively, namely, a stronger slogan. However, the general impression from the rebranding effort is very positive. I would be pleased to work with such strong marketing team.
our financial goals for the campaign – 50 million Darknotes
Good luck with that.
Hello everyone. Just wanted to double my post from here https://bitcointalksearch.org/topic/xdn-foundation-1072773:
It happened: the XDN's dev has released a major update, tied to their Birthday. Apparently, it includes a rebranding of the coin, since it is now called DigitalNote and a new design, which you can check out here: http://digitalnote.org/
Judging from the Foundation's standpoint, it is a great update, since now the coin doesn't appeal to niche ('dark') communities, but instead is styled as a much more mass-adoption-friendly concept, which means that even though we'll have to work on rebranding the Foundation's site to match, our job is made easier in the future.
Among other major updates I believe worth noting, are the encrypted messaging system, which has become instantaneous, and the PoW-PoS hybridization, which was predicted by Brian earlier in one of the threads.
Overall, I think that this is a major event for the community, one that will prove instrumental in the continued growth of the coin's adoption.
It happened: the XDN's dev has released a major update, tied to their Birthday. Apparently, it includes a rebranding of the coin, since it is now called DigitalNote and a new design, which you can check out here: http://digitalnote.org/
Judging from the Foundation's standpoint, it is a great update, since now the coin doesn't appeal to niche ('dark') communities, but instead is styled as a much more mass-adoption-friendly concept, which means that even though we'll have to work on rebranding the Foundation's site to match, our job is made easier in the future.
Among other major updates I believe worth noting, are the encrypted messaging system, which has become instantaneous, and the PoW-PoS hybridization, which was predicted by Brian earlier in one of the threads.
Overall, I think that this is a major event for the community, one that will prove instrumental in the continued growth of the coin's adoption.
With the XDN foundation website now launched (xdnfoundation.org), three new team members brought on-board, and the XDN market study accomplished – the capitalization of Darknote now stands at around $1.2 million, having more than doubled since we set off on our mission.
Therefore, today, I am happy to announce the start of the next stage of our plan - the XDN crowdfunding campaign. More information about the campaign can be found by visiting the following link: http://xdnfoundation.org/fundraising.
To facilitate XDN Foundation’s crowdfunding round we carried out a study to learn more about the XDN market, and the stakeholders’ preferences. We did a survey of a sample of XDN holders and received an overwhelming response. The fact that most of the replies were very positive indicates that our mission is being received well by the XDN community, and we are very grateful for this.
The results of our research are quite conclusive, showing that the community of XDN holders is both large and active. However, we felt it was difficult, and somewhat inappropriate, to narrow down the numbers of possible XDN holders too much, so we have decided to indicate only the estimated boundaries of the community size – from 10k to 100k.
We also concluded that the average stake of the XDN holders is around 1-2 million in Darknotes. The holders with above the average stakes are in possession of around 2-5 million of Darknotes. There are however also some holders, who are in possession of staggering 100 million or more of Darknotes.
This survey gave us some very positive feedback and strengthened our confidence about the success of our mission. It also helped us set our financial goals for the campaign – 50 million Darknotes. With such support from the community, I am confident that we will achieve this goal. The campaign will last until Thursday, the 9th of June 2015.
To uphold the credibility of our crowdfunding campaign we will post screenshots of all the donations dropping into the wallet. We will make sure that the community drives both this process, and the future development of the XDN Foundation.
Join us and let’s make history together!
Therefore, today, I am happy to announce the start of the next stage of our plan - the XDN crowdfunding campaign. More information about the campaign can be found by visiting the following link: http://xdnfoundation.org/fundraising.
To facilitate XDN Foundation’s crowdfunding round we carried out a study to learn more about the XDN market, and the stakeholders’ preferences. We did a survey of a sample of XDN holders and received an overwhelming response. The fact that most of the replies were very positive indicates that our mission is being received well by the XDN community, and we are very grateful for this.
The results of our research are quite conclusive, showing that the community of XDN holders is both large and active. However, we felt it was difficult, and somewhat inappropriate, to narrow down the numbers of possible XDN holders too much, so we have decided to indicate only the estimated boundaries of the community size – from 10k to 100k.
We also concluded that the average stake of the XDN holders is around 1-2 million in Darknotes. The holders with above the average stakes are in possession of around 2-5 million of Darknotes. There are however also some holders, who are in possession of staggering 100 million or more of Darknotes.
This survey gave us some very positive feedback and strengthened our confidence about the success of our mission. It also helped us set our financial goals for the campaign – 50 million Darknotes. With such support from the community, I am confident that we will achieve this goal. The campaign will last until Thursday, the 9th of June 2015.
To uphold the credibility of our crowdfunding campaign we will post screenshots of all the donations dropping into the wallet. We will make sure that the community drives both this process, and the future development of the XDN Foundation.
Join us and let’s make history together!
If you are setting up some XDN fundraising it is good to use Payment ID. In that case contributors can proof the fact of XDN transfer with blockchain link.
Thank you for this suggestion. We are sure to use payment ID so that the donators can see the XDN transaction with blockchain link.
If you are setting up some XDN fundraising it is good to use Payment ID. In that case contributors can proof the fact of XDN transfer with blockchain link.
Hello everyone!
I wanted to announce that we have launched a crowdfunding campaign on our recently released Darknote Foundation site: we have a long road ahead of us, making every effort possible to promote the XDN's cause, and all those activities will require funding.
The wallet address for donations is dddDuFCdYkmUYDPzxc52eiWkW3QMpawcF5b93tBjaHai12c6krts7GydAMTtD2qF2xaRMC5UvSrrURp gJQnGxdRG2aNscqke6.
Edit: here's the Payment ID to use with transactions: 28eaca07b76c4b0aeb140cfe4d1496eb3797a7ee5a6131f5d2356021d2aff361 so that we can keep a more thorough track of donations.
Currently we are conducting a market study into how many people are willing to invest money in this project and how much: after we are done with it, we will publish the funding target and the timeframe within which we're going to collect the XDN. In the meantime we are happy to accept just any sums you wish to invest.
In the nearest future we will also publish a plan for our short-term marketing activities, so that everyone can see what the collected money is going to be spent on.
The official page for this campaign is http://xdnfoundation.org/fundraising, please stay tuned to it and to this thread for upcoming updates on the campaign.
Thank you very much, and make the cash flow, guys Smiley Also, make sure to add some commentary to your donations, it can be anything: your name, the name of your site, etc. We'll make a list of donators shine eternally in our hall of fame on the Foundation's site.
P.S. I'll be donating a certain amount from my own pocket, in case if anything's wondering.
I wanted to announce that we have launched a crowdfunding campaign on our recently released Darknote Foundation site: we have a long road ahead of us, making every effort possible to promote the XDN's cause, and all those activities will require funding.
The wallet address for donations is dddDuFCdYkmUYDPzxc52eiWkW3QMpawcF5b93tBjaHai12c6krts7GydAMTtD2qF2xaRMC5UvSrrURp gJQnGxdRG2aNscqke6.
Edit: here's the Payment ID to use with transactions: 28eaca07b76c4b0aeb140cfe4d1496eb3797a7ee5a6131f5d2356021d2aff361 so that we can keep a more thorough track of donations.
Currently we are conducting a market study into how many people are willing to invest money in this project and how much: after we are done with it, we will publish the funding target and the timeframe within which we're going to collect the XDN. In the meantime we are happy to accept just any sums you wish to invest.
In the nearest future we will also publish a plan for our short-term marketing activities, so that everyone can see what the collected money is going to be spent on.
The official page for this campaign is http://xdnfoundation.org/fundraising, please stay tuned to it and to this thread for upcoming updates on the campaign.
Thank you very much, and make the cash flow, guys Smiley Also, make sure to add some commentary to your donations, it can be anything: your name, the name of your site, etc. We'll make a list of donators shine eternally in our hall of fame on the Foundation's site.
P.S. I'll be donating a certain amount from my own pocket, in case if anything's wondering.
Join our discussion on the future of XDN Foundation (https://bitcointalksearch.org/topic/xdn-foundation-1072773)
We are still looking for enthusiasts and partners who can help us promote Darknote. Our team has grown by two talented professional in motion design and marketing fields. More about them later. We have two open vacancies remaining - head of Foundation and a senior marketing manager. Please PM me or send your CVs to my e-mail ([email protected]).
Hey Brian, you still haven't answered JforJoker's question about incentivizing the widespread adoption: are you just going to throw money you're going to raise at the shops so that they start accepting XDN or something? If it's just that, I don't think that you're going to last very long. Do you have ideas for a more smooth adoption?
That is a very good question. I’m not surprised you picked up on it, as it’s one of key parts of our plan, and I was thinking how to answer without giving away details of the whole implementation. The success of this strategy is built upon three key aspects:
1. Selecting operators likely to adopt cryptocurrencies.
2. Incentivizing selected operators to integrate DarkNote into their payment systems.
3. Integrating DarkNote into operators’ payment systems.
A fundamental part of the above plan and the one drawing the most attention is of course the second one – incentivizing operators. The most common criticisms I receive regarding this plan are related to the difficulty Bitcoin is experiencing integrating into the classic economy. In response to this skepticism I usually give an example of auto manufacturing, mobile phones or, in fact, the Internet – the most disruptive new technologies that changed the world, but which were initially met with skepticism and mistrust. It took them a while to truly pick up speed, and it was not the first products in the sector which achieved highest penetration, but rather the most adaptive ones.
I believe XDN could be the one to adapt most effectively in the post-Bitcoin era.
To answer your questions:
1. We selected a number of sectors which are interested or which may potentially be interested in integrating popular crytocurrencies. These businesses include casinos, online cinemas, exchanges, micropayment platforms and others.
2. We will generate a favorable image of XDN through advertising and media presence, supported by thought-leaders we aim to attract with the help of a marketing communications agency, selected via open tender controlled by the XDN Foundation.
3. We will work on increasing the price of XDN with wide-reaching media coverage and gaining the trust of the community and wider audiences.
4. After the media is saturated with XDN newsmakers, we will approach selected organizations to integrate XDN into their payment systems.
I still have some surprises up my sleeve which should make this strategy even more effective, but their potential will suffer if I disclose them publicly at this stage, so, please, be patient.
It would be nice to have an online wallet service similar to blockchain.info. That would make paying with your phone much easier.
We are working on it now and should roll out such system on the Foundation's website in due course.
Hey Brian, you still haven't answered JforJoker's question about incentivizing the widespread adoption: are you just going to throw money you're going to raise at the shops so that they start accepting XDN or something? If it's just that, I don't think that you're going to last very long. Do you have ideas for a more smooth adoption?
That is a very good question. I’m not surprised you picked up on it, as it’s one of key parts of our plan, and I was thinking how to answer without giving away details of the whole implementation. The success of this strategy is built upon three key aspects:
1. Selecting operators likely to adopt cryptocurrencies.
2. Incentivizing selected operators to integrate DarkNote into their payment systems.
3. Integrating DarkNote into operators’ payment systems.
A fundamental part of the above plan and the one drawing the most attention is of course the second one – incentivizing operators. The most common criticisms I receive regarding this plan are related to the difficulty Bitcoin is experiencing integrating into the classic economy. In response to this skepticism I usually give an example of auto manufacturing, mobile phones or, in fact, the Internet – the most disruptive new technologies that changed the world, but which were initially met with skepticism and mistrust. It took them a while to truly pick up speed, and it was not the first products in the sector which achieved highest penetration, but rather the most adaptive ones.
I believe XDN could be the one to adapt most effectively in the post-Bitcoin era.
To answer your questions:
1. We selected a number of sectors which are interested or which may potentially be interested in integrating popular crytocurrencies. These businesses include casinos, online cinemas, exchanges, micropayment platforms and others.
2. We will generate a favorable image of XDN through advertising and media presence, supported by thought-leaders we aim to attract with the help of a marketing communications agency, selected via open tender controlled by the XDN Foundation.
3. We will work on increasing the price of XDN with wide-reaching media coverage and gaining the trust of the community and wider audiences.
4. After the media is saturated with XDN newsmakers, we will approach selected organizations to integrate XDN into their payment systems.
I still have some surprises up my sleeve which should make this strategy even more effective, but their potential will suffer if I disclose them publicly at this stage, so, please, be patient.
It would be nice to have an online wallet service similar to blockchain.info. That would make paying with your phone much easier.
Hey Brian, you still haven't answered JforJoker's question about incentivizing the widespread adoption: are you just going to throw money you're going to raise at the shops so that they start accepting XDN or something? If it's just that, I don't think that you're going to last very long. Do you have ideas for a more smooth adoption?
That is a very good question. I’m not surprised you picked up on it, as it’s one of key parts of our plan, and I was thinking how to answer without giving away details of the whole implementation. The success of this strategy is built upon three key aspects:
1. Selecting operators likely to adopt cryptocurrencies.
2. Incentivizing selected operators to integrate DarkNote into their payment systems.
3. Integrating DarkNote into operators’ payment systems.
A fundamental part of the above plan and the one drawing the most attention is of course the second one – incentivizing operators. The most common criticisms I receive regarding this plan are related to the difficulty Bitcoin is experiencing integrating into the classic economy. In response to this skepticism I usually give an example of auto manufacturing, mobile phones or, in fact, the Internet – the most disruptive new technologies that changed the world, but which were initially met with skepticism and mistrust. It took them a while to truly pick up speed, and it was not the first products in the sector which achieved highest penetration, but rather the most adaptive ones.
I believe XDN could be the one to adapt most effectively in the post-Bitcoin era.
To answer your questions:
1. We selected a number of sectors which are interested or which may potentially be interested in integrating popular crytocurrencies. These businesses include casinos, online cinemas, exchanges, micropayment platforms and others.
2. We will generate a favorable image of XDN through advertising and media presence, supported by thought-leaders we aim to attract with the help of a marketing communications agency, selected via open tender controlled by the XDN Foundation.
3. We will work on increasing the price of XDN with wide-reaching media coverage and gaining the trust of the community and wider audiences.
4. After the media is saturated with XDN newsmakers, we will approach selected organizations to integrate XDN into their payment systems.
I still have some surprises up my sleeve which should make this strategy even more effective, but their potential will suffer if I disclose them publicly at this stage, so, please, be patient.
Hey Brian, you still haven't answered JforJoker's question about incentivizing the widespread adoption: are you just going to throw money you're going to raise at the shops so that they start accepting XDN or something? If it's just that, I don't think that you're going to last very long. Do you have ideas for a more smooth adoption?
I have a plan of making XDN the next Bitcoin.
Regardless your studding markets and marketing campaigns of some coins, because of those words I believe you have no idea what are you talking.
Any clue why any of coins will not come close to bitcoin at least not for 5 years or maybe never?
Bitcoin is a product of disruptive technological innovation and sophisticated marketing. The legend of Satoshi Nakamota was covered by almost every respected media outlet in the world. It’s a very successful marketing project based on decent product. However, Bitcoin has a number of technological flaws that are now skillfully exploited by global mining hubs preventing its mass adoption and encouraging its centralization against its nature.
XDN is not a superficial remedy for the cryptocurrency world, but rather a more technologically advanced cryptocurrency that is ASIC-resistant and allows fair distribution.
My idea is as simple as that: 1. select the most technologically advanced cryptocurrency; 2. invest in it; 3. market it using the most proven techniques and instruments in the crypto world. We took the best ideas from a number of successful coin campaigns including Bitcoin and added some marketing ideas from different fields.
There is no guarantee that this will work and XDN will come near the Bitcoin. However, I have good experience in marketing and understanding of crypto scene and confident that we have good chance of reaching our goals.
I have a plan of making XDN the next Bitcoin.
lol. And how are you planning to do that? Another foundation - okay, then what? Why do you think you'll be able to achieve anything. Look at the market right now - now even bitcoin is having hard times. And it's a well established brand already, and you want to introduce a completely new coin no-one ever heard of to the public. I doubt that it can be done, not after bitcoin price crash - people are simply afraid.
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