Good to see that Yappadappadoo's tech offering of PWAs is doing well in the digital world.
Here's a proof from Twitter that was shared on Yappa's twitter:
Oh yes. #PWA of #Twitter (Lite) shows amazing results: 75% increase in Tweets, 65% increase in pages per session, 20% decrease in bounce rate.
These are really good figures to boast of.
Here's the tweet everyone!
https://twitter.com/yappadappadoo/status/1007239111793573888PWA really promises engagement. Users actively engage in the platforms more because of the additional features of PWA being implemented in the different platforms.
So, I believe Twitter Lite is a native app with PWA functionalities. Will Yappadappadoo support native apps like these? Native app' lite version wherein they were able to make it "lite" because of PWA.
I believe that Twitter Lite is purely PWA. Remember that PWAs are entirely different than native apps in many of its attributes.
Though, the beautiful thing about PWA is that it gives the user an immense native app experience less the installation.
You are right elycoinz, Twitter Lite is purely PWA.
Twitter perhaps knew that having a PWA along with their native app is a good way to boost their user engagement and reach as people need not need to install the app before being able to use their services, and that is really smart.
People could not even tell that they were on PWA because Twitter Lite behaves nearly the same as the Twitter App itself.
Have you seen instagram? For you to use it on your mobile device, it is a necessity to install the app itself otherwise, there is no chance to use their service. And here, i'm sure they have been losing a lot of audience unlike twitter who saw an increase by utilizing PWA.
Good thing you mentioned Instagram here. With millions of users already on instagram, i too believe that they lose a substantial amount of possible users and audience as Instagram stick with the native app to fully utilize their services.
If they take advantage of the PWA technology, users can start uploading photos directly from their device cameras or from their galleries without having to install the native app. Not really sure why instagram has not launched their PWA version till date, but i guess will soon see them with one.
Perhaps Yappadappadoo can start with their instayappagram as an alternative, just my thoughts. #winks
The instayappagram is not a bad thought at all panther. It might be a good offering since one of the giants in the photo-driven app has not yet provided a pwa platform until now.
When PWAs can already offer apps that can tap the device camera and could access the galleries too, i think it is unwise of instagram to hold back.
But instagram is also the perfect example of native apps advantage when it comes to marketing population reach. When accessing their site through the browser, you will see the footer nag asking to download the native app from AppStore or GooglePlay, whereas native apps does not encourage PWAs at all.
Yet, i'm banking Yappadappadoo will commence an effective awareness campaign for its PWA offerings along the way.