Whats the point? You are buying coupons that you don't know who will accept and offer nothing that you cannot already get with bitcoin. You realize you can can already get 3% discounts with BTC through gyft and 15-20% discounts with BTC through https://brawker.com or purse.io .... what is the purpose of buying these coupon tokens?
This is a good point. So far they don't have any merchant, right? It's not an easy job to make merchant accept new currency and it's even harder to make people use new currency, especially since you can get 20% off on Amazon with Bitcoin from https://purse.io/
So I don't think the coin will reach their goal, might end up as another pump and dump coin.
Well, there's no sign yet of any scam and everything looks ok, doesn't it?