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Topic: Zlatan Ibrahimovic sueing EA due to using his image on FIFA21 - page 2. (Read 331 times)

Ucy
sr. member
Activity: 2632
Merit: 403
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This is interesting.
Probably similar to movie producers  using the "likeness" of real people for the movies. I wonder if that is copyrighted or whether they need permission from their owners to do so. Well, for certain reasons, I don't think I will allow people to do thesame thing with my "likeness" without my permission.
Hopefully, the player is doing that for good/moral reason rather than for money.
legendary
Activity: 2436
Merit: 1104
He’s certainly a bit of a character isn’t he, Zlatan. Fantastic player but he really is a bit of a douche isn’t he.
Take a look at some of his erm, famous quotes -

www.fourfourtwo.com/amp/features/19-best-zlatan-ibrahimovic-quotes-world-according-manchester-uniteds-new-boy

yeah, just like any other narcissistic athlete, nothing new. the company should know about legalities and them using someone's name without asking the guy is unprofessional on their part. the dude may be a douche but he is still on his rights to sue for using his name without asking him.
hero member
Activity: 2968
Merit: 687
I am not sure why EA has used footballers name and lookalike digital models without their permission!! If EA had done that, a footballer like Zlatan Ibrahimovic who earns a whooping salary of 35 million in USD, wouldn't have sued them! However, we love both Zlatan and EA, so I hope some out of court settlement would work out soon!
EA would learn something from this which they would really be aware that there are really players that who doesn't really like for their faces and names to be putted up into something
even if you are a known one or famous.

Its my first time on hearing out this though yet who would be the one will make some contrary on putting up your name or image?
I agree about that he had some character.  Cheesy
hero member
Activity: 1834
Merit: 566
This is a strange one. Undecided

It's not something strange and it if the EA game teams/provider notice very well they ought to be aware of this issue before now because for some (300) players to joined Ibrahimovic in the fight against the EA using his image shows that the issue has been talking about among the players that EA scam them off their rights and entitlement.
legendary
Activity: 2506
Merit: 1517
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Yeah I get that much.
But doesn't EA sports owns anything to do with the players in all those leagues. They sponsor each and every game I have watched in the EPL showing their logos on the game clock for gods sake.

So if this legal situation Zlatan has put up has any merit to it, then that means any other athlete from the other sports leagues NFL, NHL, NBA, PGA, NCAA, etc can sue EA for the exact same thing. Embarrassed

EA owns nothing at all and needs to pay the copyright.
They need to sign contracts with teams.

For example in FIFA EA can't use Juventus name, stadium, and suits, they have not paid the copyright, and Juventus sell their stuff exclusively to PES.
(They still can use real names)
legendary
Activity: 2828
Merit: 1497
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Players have the "copyright" on their image and often their contracts have clauses on who can use their name, in this case, pictures.
For companies, the photo of those players is a clickbait to get visibility to the mass.

It's like if you want to sell your lemonade and you put the Coca-Cola logo on the bottle, same thing clickbait and you can't do so.

If he has a contract for his own right I see nothing wrong here.
Yeah I get that much.
But doesn't EA sports owns anything to do with the players in all those leagues. They sponsor each and every game I have watched in the EPL showing their logos on the game clock for gods sake.

So if this legal situation Zlatan has put up has any merit to it, then that means any other athlete from the other sports leagues NFL, NHL, NBA, PGA, NCAA, etc can sue EA for the exact same thing. Embarrassed
legendary
Activity: 2506
Merit: 1517
#1 VIP Crypto Casino
Players have the "copyright" on their image and often their contracts have clauses on who can use their name, in this case, pictures.
For companies, the photo of those players is a clickbait to get visibility to the mass.

It's like if you want to sell your lemonade and you put the Coca-Cola logo on the bottle, same thing clickbait and you can't do so.

If he has a contract for his own right I see nothing wrong here.
legendary
Activity: 3080
Merit: 1500
I am not sure why EA has used footballers name and lookalike digital models without their permission!! If EA had done that, a footballer like Zlatan Ibrahimovic who earns a whooping salary of 35 million in USD, wouldn't have sued them! However, we love both Zlatan and EA, so I hope some out of court settlement would work out soon!
full member
Activity: 1055
Merit: 103
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While using the name and photo of a celebrity to sell a product, they should ask for the permission of those celebrity first. One of the reason why many newer games uses the Name with miss-spelling and a cartoon face is to avoid the royalty. But if EA is using the real name and picture, they should provide a royalty to the players. Considering the practices of EA, they could have made players sign their term without them knowing.
legendary
Activity: 3234
Merit: 1613
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He’s certainly a bit of a character isn’t he, Zlatan. Fantastic player but he really is a bit of a douche isn’t he.
Take a look at some of his erm, famous quotes -

www.fourfourtwo.com/amp/features/19-best-zlatan-ibrahimovic-quotes-world-according-manchester-uniteds-new-boy
sr. member
Activity: 1492
Merit: 269
Recently Zlatan Ibramovic questioned the use of his name and face in the FIFA 21 game and he emphatically invited all players to join in refusing to use the name of a football player without their permission. Even though this game has been released for a very long time, even PES has been using the name of a football player for nearly 20 times. On the one hand PES has a contract and cooperation with FIFA which covers all football players but Zlatan's protests also make sense because he uses his name without permission or it could be that Zlatan wants to get a fee for using his name.
legendary
Activity: 2828
Merit: 1497
Join the world-leading crypto sportsbook NOW!
This is a strange one. Undecided
Zlatan Ibrahimovic did not agree to using his likeness in EA Fifa21. As I would of thought every professional player had something in their clause that EA sports was able to use their image and likeness in their video game titles.
Now with the front cover it is obvious they needed to get approval to use them to splash as a promotional model so to sell their games. But this is different.

https://www.dexerto.com/fifa/ea-sports-responds-to-zlatan-ibrahimovics-fifa-21-licensing-threats-1469512/

Also many other players are on Zlatan and his agent's side of this legal case.
https://www.dailymail.co.uk/sport/football/article-8990001/Mino-Raiola-reveals-300-players-ready-join-Zlatan-Ibrahimovic-fight-EA-Sports.html
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