Will this mean that their readers will get (correctly) educated about Bitcoin and crypto? (Like for example debunking the "Bitcoin is bad for environment" and similar garbage?) I also hope so, but I may be too optimistic...
On one hand, you would hope the general crypto stories they publish will actually be fact checked and not just complete nonsense like many of them are at the moment (as you mentioned, the environment being a prime example of this). On the other hand, I fully expect there to be a bias towards Binance itself when such an opportunity arises. Remember that they bought CoinMarketCap, and shortly after Binance became the top ranking exchange by every metric. Funny that.It's like every headline is clickbait.
The problem with Forbes is how they recruit and pay their writers. There are a core group of "Forbes staff", who are paid to write articles, and will be paid regardless of how many people read their articles. There are many more "Forbes contributors", who submit articles for free and then receive payment based on how much traffic they generate. Obviously, given this payment model, these contributors are incentivized to create clickbait headlines. 
