9% of Americans still "Puzzled" by Bitcoin Logo - page 2.

ChuckBuck

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Quote from: R2D221 on March 24, 2015, 09:18:09 AM

Quote from: ChuckBuck on March 24, 2015, 09:10:49 AM

https://www.digitalcurrencycouncil.com/professional/how-does-the-bitcoin-logo-make-you-feel/

Basically one of those surveys, where you spit out the first thing the comes to mind. 9% said puzzled or confused as the words to associate with the yellow Bitcoin logo.

But what did the 91% say? It's not clear to me, even after reading the article.

91% had different one word responses to the logo. 3% of the 100% surveyed said the logo represented Bitcoin. 9% of the 100% gave puzzled or confused as their one word answer to the logo.

It wasn't a fill in a blank or text survey, it was simply say the first thing in your head when you see an image survey.

R2D221

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Quote from: ChuckBuck on March 24, 2015, 09:10:49 AM

https://www.digitalcurrencycouncil.com/professional/how-does-the-bitcoin-logo-make-you-feel/

Basically one of those surveys, where you spit out the first thing the comes to mind. 9% said puzzled or confused as the words to associate with the yellow Bitcoin logo.

But what did the 91% say? It's not clear to me, even after reading the article.

ChuckBuck

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Quote from: futureofbitcoin on March 24, 2015, 09:06:25 AM

Quote from: ChuckBuck on March 24, 2015, 07:50:59 AM

Quote

9% of Americans were left feeling "puzzled" or "confused" after being shown the bitcoin logo, according to a recent survey by The Digital Currency Council (DCC).

The survey, which asked 504 people across the United States to provide a one word response to the logo, also found that 7% felt "nothing".

Approximately 5% of those surveyed recognised that the image had something to do with either "money" or "wealth", whilst 3% noted that it represented bitcoin.

The survey also found that 2% of people expressed indifference and the remaining 1% failed to know what the symbol meant. The remaining responses can be viewed here.

So, I looked at all the %s, and I just can't figure out what they mean by the REMAINING 1%. None of those numbers add up to 100%, or any % previously mentioned.

Am I bad at math, or does this just not make sense?

Sorry, should've linked the source article where Coindesk linked to:

https://www.digitalcurrencycouncil.com/professional/how-does-the-bitcoin-logo-make-you-feel/

Basically one of those surveys, where you spit out the first thing the comes to mind. 9% said puzzled or confused as the words to associate with the yellow Bitcoin logo.

futureofbitcoin

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Quote from: ChuckBuck on March 24, 2015, 07:50:59 AM

Quote

9% of Americans were left feeling "puzzled" or "confused" after being shown the bitcoin logo, according to a recent survey by The Digital Currency Council (DCC).

The survey, which asked 504 people across the United States to provide a one word response to the logo, also found that 7% felt "nothing".

Approximately 5% of those surveyed recognised that the image had something to do with either "money" or "wealth", whilst 3% noted that it represented bitcoin.

The survey also found that 2% of people expressed indifference and the remaining 1% failed to know what the symbol meant. The remaining responses can be viewed here.

So, I looked at all the %s, and I just can't figure out what they mean by the REMAINING 1%. None of those numbers add up to 100%, or any % previously mentioned.

Am I bad at math, or does this just not make sense?

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I am not surprised by that. Bitcoin is quite fresh thing majority of people are not familiar with it at all, not to mention its symbol. And frankly I doublt that majority of americans know other currency symbols beside $ and maybe € or ˆŁ. But have faith in a couple years it will change for sure.

ChuckBuck

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Quote from: Q7 on March 24, 2015, 08:35:10 AM

9% might not be significant but one thing that the survey needs to mention before it comes to the conclusion is what pool of people the guy is using. For instance, education level, age, gender and I can imagine most bitcoiners are somehow younger male who are probably internet geeks with some knowledge in programming, so if it is out of these pool of people, the conclusion made from the survey might not be that accurate.

That's true. Which demographic did this particular survey target is a good question to ask.

Say they polled a bunch of com sci guys in MIT or Harvard or Stanford, and I'm sure the results would be drastically different.

That said, if it was a broad survey with several age ranges, sexes, races, and walks of life and we came up with more people still not "getting it", we all need to collectively do a better job.

At the end of the day, this is good news. It means back to drawing board, and get some real traction with the masses with a true and real launch and campaign going...

Q7

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9% might not be significant but one thing that the survey needs to mention before it comes to the conclusion is what pool of people the guy is using. For instance, education level, age, gender and I can imagine most bitcoiners are somehow younger male who are probably internet geeks with some knowledge in programming, so if it is out of these pool of people, the conclusion made from the survey might not be that accurate.

ChuckBuck

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Sounds about right:

http://www.coindesk.com/survey-9-of-americans-still-puzzled-by-bitcoin-logo/

Quote

9% of Americans were left feeling "puzzled" or "confused" after being shown the bitcoin logo, according to a recent survey by The Digital Currency Council (DCC).

The survey, which asked 504 people across the United States to provide a one word response to the logo, also found that 7% felt "nothing".

Approximately 5% of those surveyed recognised that the image had something to do with either "money" or "wealth", whilst 3% noted that it represented bitcoin.

The survey also found that 2% of people expressed indifference and the remaining 1% failed to know what the symbol meant. The remaining responses can be viewed here.

David Berger, founder and CEO of the Digital Currency Council, spoke about the implications of the results:

"What does this mean for bitcoin as a brand? Quite simply, the diversity in response means that the brand doesn't yet stand for much of anything. Mainstream America doesn't know much about bitcoin yet, so there is plenty of room for its re-introduction."

He added: "That said, this is also evidence that past outreach and educational efforts have yet to establish a meaningful and common understanding amongst most consumers."

This is the second in a series of DCC Pulse Reports on public perceptions of digital currency.

All this means is that we haven't even been released yet. We're still in secret closed door beta stage right now.

Lots of room to grow, to correct, and to fully introduce ourselves to the public.

What would you guys do to improve Bitcoin's brand recognition?

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