http://thegenesisblock.com/cointerra-announces-2ths-asic-bitcoin-miner-for-15750/
I agree with this. We need more public exposure for our products and our brand as a whole. With so many new competitors in the market, it's important to maintain a good presence, of which we currently do not have much of at all.
My thinking is that this is something that will be further addressed and remedied once the chips are closer to production and have undergone some testing behind the scenes, etc. We don't want to rush and spread news of an untested, and yet unseen product as others have done, as this can create even more problems depending on how things turn out in the future.
What I've learned in the btcworld is that we need real hardware or real planning. Everything else is not much.