Ads for bitcoin in cinemas? - Update 1

shorena

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Quote from: LFC_Bitcoin on December 14, 2015, 09:50:50 AM

Quote from: gregorvolkmann on December 14, 2015, 09:48:35 AM

Last week I have been to the Gründerfrühstück ("breakfast for startups") here in Wiesbaden to intoduce and discuss the idea of crowdfunding bitcoin advertisements. Went pretty well and I received a lot of interesting response, here is the article (german):
http://rhein-main-startups.com/2015/12/14/gruenderfruehstueck-im-dezember-bitcoins-im-kino-ein-kaufhaus-im-kiez-und-vieles-mehr/

- Gregor

Well I can't read German but I think what you're doing is really good, I applaud you for trying to help bitcoin become more mainstream.

Quote

Gregor Volkmann hatte es nicht gerade leicht, denn das Thema Bitcoins erhitzt die Gemüter nicht nur im Allgemeinen, sondern auch in der Gründer-Community. Gregor möchte Kinowerbung für lokale Läden, in denen mit Bitcoins bezahlt werden kann, produzieren und platzieren. Geld für die Werbung soll eine Crowdfunding-Kampagne einbringen, die im März 2016 startet. Macht Euch am besten selbst ein Bild – so könnte ein Spot aussehen und so diskutieren Bitcoin-Spezialisten zum Thema.

Rough translation:

Gregor Volkmann has no easy time, bitcoin divides the minds not only in general but also within the startup community. Gregor wants to produce cinema commercials for local shops that accept bitcoin as payment. The campaigns is supposed to be crowed funded, starting march 2016. To get an idea here is a video[1] or discuss with bitcoin experts[2].

The links are as given in the article.

[1] https://www.youtube.com/watch?v=4dt3AGqRO1A
[2] https://bitcointalksearch.org/topic/m.12983288

Jeremycoin

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You are pretty serious with this

The example is looking good, but you won't using a language other than English right?

mtnsaa

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The problem is that many here think Bitcoin is so easy to use and it's not, it's actually as complicated as it gets for common people. It's like downloading a movie, it's very easy to use torrents for many of us because we are tech savvy or work in a related field (I'm a designer myself). I'm not advocating piracy, just a quick example. Most people above 30 (and many below, specially women) won't be able to download a torrent and make it work let alone use Bitcoin and not screw up transactions or lose money. Just getting a hold of it is a hassle specially worldwide.

So let's first focus on what's the goal of Bitcoin and if it's realistic for mass adoption. I don't think so in its current form but it's definitely a completely unique and innovative technology.

franky1

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Quote from: mtnsaa on December 14, 2015, 09:55:23 AM

Bitcoin doesn't need to be advertising, people will adopt it or not, you can't force them. I think if that's the goal it's not prepared for that, try to explain non tech savvy people or your near family about decimals, wallets, qr codes, authorization keys, etc...

so you have never seen an applepay advert.. ??
hundreds of millions of people have an apple phone. which has the app included.. yet apple still advertise applepay

i think adverts that just show people how to use it will work. after all there is no need to tell people what SSL certificates and password algorithm applepay uses to secure peoples details. so applepay adverts do not talk about that stuff (even if important to the paranoid or geek)

as long as there is the most simple secure and trusted method for a common person to get bitcoin. (secure and within 5 minutes without headaches or worry) then its not a wasted advert.

imagine an applepay advert that shows how easy it is to use in a coffee shop. shows how easy the app is to access, but funding applepay took 3 days of document exchanging with a separate service provider or people needing to google valid exchanges..
lots of people wouldnt bother.

so i hope the App can have a built in ability to exchange euro to bitcoin (meaning the app owner is the exchange)

bitlancr

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Quote from: mtnsaa on December 14, 2015, 09:55:23 AM

Bitcoin doesn't need to be advertised, people will adopt it or not, you can't force them. I think if that's the goal then it's not prepared for that, try to explain non tech savvy people or your near family about decimals, wallets, qr codes, authorization keys, etc...

Of course you can't force them but how are they going to know about it if they don't even know something like bitcoin exists? How do you know about the sales in stores that's going on in your town? By advertisements that you see everywhere.
I think this is a great idea and very well thought out. I see you trying to make a difference here and trying to get people interested into bitcoin. Well done and I hope this ad will have much success in Germany.

Blawpaw

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In my country we have a Cinema that lets you buy the movie tickets with Bitcoin. isn't that nice?

mtnsaa

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Bitcoin doesn't need to be advertised, people will adopt it or not, you can't force them. I think if that's the goal then it's not prepared for that, try to explain non tech savvy people or your near family about decimals, wallets, qr codes, authorization keys, etc...

LFC_Bitcoin

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Quote from: gregorvolkmann on December 14, 2015, 09:48:35 AM

Last week I have been to the Gründerfrühstück ("breakfast for startups") here in Wiesbaden to intoduce and discuss the idea of crowdfunding bitcoin advertisements. Went pretty well and I received a lot of interesting response, here is the article (german):
http://rhein-main-startups.com/2015/12/14/gruenderfruehstueck-im-dezember-bitcoins-im-kino-ein-kaufhaus-im-kiez-und-vieles-mehr/

- Gregor

Well I can't read German but I think what you're doing is really good, I applaud you for trying to help bitcoin become more mainstream.

gregorvolkmann

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Last week I have been to the Gründerfrühstück ("breakfast for startups") here in Wiesbaden to intoduce and discuss the idea of crowdfunding bitcoin advertisements. Went pretty well and I received a lot of interesting response, here is the article (german):
http://rhein-main-startups.com/2015/12/14/gruenderfruehstueck-im-dezember-bitcoins-im-kino-ein-kaufhaus-im-kiez-und-vieles-mehr/

- Gregor

ShrykeZ

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A catchy, informative yet simple advert would be the way to go, I recommend that you would show it to a small demographic of people that are not that familiar with Bitcoin and listen to their questions and queries.

popey

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Great idea and a nice video !
I like your example advertisment because it is different from ordinary cinema ads

gregorvolkmann

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Quote from: ~Bitcoin~ on November 15, 2015, 11:08:53 PM

{...} Video have only included german people or language so i can't understand what they say {...}

Thanks for the note, I added english subtitles!

ivanst776

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The advertisment looks good, and i understand the language Tongue

, but i would suggest these people to not read what are they saying because it is short sentence. The last part is the most important, great.

SFR10

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Quote from: shorena on November 16, 2015, 12:52:26 AM

Quote from: SFR10 on November 15, 2015, 06:46:11 PM

~Snipped~

All movies are translated anyway, you wouldnt go to a cinema if you do not understand the language.

The movies yes indeed but the ads shown before the movie itself it doesn't get any English subtitles or translation so in cases of any foreigner attending the cinema, they would be put on limit if the status of video stays like this since in both my countries (Philippines/Iran) all the advertisements are in local language with no subtitle at all so a foreigner attending the cinema will understand the movie itself but not the advertisements that are in the local language

shorena

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Quote from: SFR10 on November 15, 2015, 06:46:11 PM

First of all, a great idea to promote bitcoin and secondly regarding the video itself, its nice overall so far but it lacks two things : first one would be a sub title so you wouldn't limit the german audience in the cinema and lastly an intro wherein drives the non-techiest people to put their attention into this ad, the simpler the intro, the better they get to understand it

All movies are translated anyway, you wouldnt go to a cinema if you do not understand the language.

Possum577

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Quote from: anzel2002 on November 16, 2015, 12:40:56 AM

Why don't you just show the ads now in the BITFILM FESTIVAL 2015
its touring now and maybe he will let you show it for free during it
http://www.bitfilm.com/bff15/

Why would you advertise to people that are already using the product? The goal is to increase adoption with those that don't currently use bitcoin. People attending the Bitfilm Festival are most likely to already be "on board" with the project!

anzel2002

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Quote from: Possum577 on November 15, 2015, 11:32:27 PM

Quote from: gregorvolkmann on November 15, 2015, 05:24:24 PM

Bind stores to accepting bitcoin as long as the ad runs!
I will require the stores to sign a contract which binds them to accept bitcoin for at least 6 months. I will create two ads with 8 different stores from the local city. Due to having only 4 slots in one ad, their ad will be played in cinemas for at least 3 months.

This doesn't sound right for me.

Forcing stores to accept Bitcoin sounds a lot like Governments forcing their monetary policy will on all of us. You can't introduce someone to something new by forcing them to use it.

The ads idea sounds GREAT! Why not ask people to ask their stores if they accept bitcoin? A "do you accept bitcoin?" campaign would be cool.

Why don't you just show the ads now in the BITFILM FESTIVAL 2015
its touring now and maybe he will let you show it for free during it
http://www.bitfilm.com/bff15/

mixan

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In order to gather advertisement for bitcoin you need to have a viable source to draw the advertising dollars from. Many turn to companies like Bitpay and fold as examples of companies that can garner such attention to have such an impact commercially.

Kakmakr

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At least he is trying to do something, where other people just sit around watching the price the whole day. How much does it cost to run Ad's in a cinema? In my country it is quite expensive, but it is shown in several cinemas around the country.

Great idea, and I hope you will be able to pull it off. ^hmf^

Possum577

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Quote from: gregorvolkmann on November 15, 2015, 05:24:24 PM

Bind stores to accepting bitcoin as long as the ad runs!
I will require the stores to sign a contract which binds them to accept bitcoin for at least 6 months. I will create two ads with 8 different stores from the local city. Due to having only 4 slots in one ad, their ad will be played in cinemas for at least 3 months.

This doesn't sound right for me.

Forcing stores to accept Bitcoin sounds a lot like Governments forcing their monetary policy will on all of us. You can't introduce someone to something new by forcing them to use it.

The ads idea sounds GREAT! Why not ask people to ask their stores if they accept bitcoin? A "do you accept bitcoin?" campaign would be cool.

Topic: Ads for bitcoin in cinemas? - Update 1 (Read 1459 times)