— Update post to https://bitcointalksearch.org/topic/ads-for-bitcoin-in-cinemas-1182612 —Hello everyone,
first things first, here is the promised example advertisement:
https://www.youtube.com/watch?v=4dt3AGqRO1A (now with english subtitles)
Now to answer your questions:
Bind stores to accepting bitcoin as long as the ad runs!I will require the stores to sign a contract which binds them to accept bitcoin for at least 6 months. I will create two ads with 8 different stores from the local city. Due to having only 4 slots in one ad, their ad will be played in cinemas for at least 3 months.
Best way of getting newcomers started with bitcoin?That’s a topic bitcoin itself hasn’t made fully intuitive, yet. The purpose of this campaign is mainly to solve the issue of spending bitcoin, since here in Germany really few stores are accepting them. Of course the cinema visitors should get converted to bitcoin users after seeing our advertisement. Therefore I added the strech goal “After movie conversion Flyers” which will sum up bitcoin again and provide a three step guide on how to use bitcoin:
- Inform yourself
- Download App
- Get bitcoin
Make ad interesting, catchy, innovative!As mentioned in my update video this is my main goal for the next example ad. Stay tuned!
Why collect funds? Why not collect funds and make no ads and sell ad time to local stores?Bitcoin is not backed by a central organisation which has a budget to invest into marketing. All I can contribute are the best prices for advertisement time and convincing local stores with free ads to accept bitcoin. Whether this is a welcomned idea will be decided by the crowdfunding campaign.
Update on 12.10.2015 16:00 (UTC+1):The Heimathafen in Wiesbaden jumped on board for our bitcoin cinema ads! I will feature them in the next update of the advertisement example. They are a cafe and coworking space:
https://vimeo.com/74395144 (no captions!)
My Questions:- Does anyone have experience with crowdfunding campaigns, especially for bitcoin supporting projects?
- Which crowdfunding platform should I pick? (cowdfund in BTC?)
- Any known legal problems on advertising the “private money” (as the German financial minister declared it)?
- Any ideas for strech goals? (Provide every new bitcoin user from cinema ad with a discount for their next purchase at one of the 8 cooperating stores?)
What do you think about the example ad?Liebe Grüße aus Wiesbaden, Gregor