Advertise Bitcoin? Centralization has its benefits.

QuestionAuthority

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Quote from: FlappySocks on December 15, 2013, 02:24:52 PM

Quote from: QuestionAuthority on December 15, 2013, 12:12:28 PM

The guy I was talking to thought Bitcoin was illegal and it's only purpose was to help sell drugs.

Same here!

I told my mum about Bitcoin. She had not heard of it. She asked a friend about it who is supposedly into finance, and was told it was for criminals.

I asked my dad for advice on shipping lots of bitcoin miners around the world (he used to be into international shipping). He asked if what I was doing was legal.

Yeah, I think that's pretty common. My feeling is that the Chinese Bitcoin explosion happened because they aren't exposed to western journalism.

FlappySocks

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Quote from: QuestionAuthority on December 15, 2013, 12:12:28 PM

The guy I was talking to thought Bitcoin was illegal and it's only purpose was to help sell drugs.

Same here!

I told my mum about Bitcoin. She had not heard of it. She asked a friend about it who is supposedly into finance, and was told it was for criminals.

I asked my dad for advice on shipping lots of bitcoin miners around the world (he used to be into international shipping). He asked if what I was doing was legal.

QuestionAuthority

legendary

Activity: 2156

Merit: 1393

You lead and I'll watch you walk away.

Quote from: zimmah on December 15, 2013, 09:01:42 AM

Quote from: granathus on December 15, 2013, 08:15:32 AM

We are way past the point of needing advertising. The daily media exposure translated to advertising value is enormous.

Sure, coca cola also is past the point of advertising and so is McDonald's.

HaHa Very true! You're never past the point of advertising. One of the problems Bitcoin is facing revolves around bad reporters telling the public the Bitcoin story. I started talking about Bitcoin with someone in a coffee shop because I had on a Bitcoin shirt. The guy I was talking to thought Bitcoin was illegal and it's only purpose was to help sell drugs.

Advertising would dispel myths and replace them with truths.

zimmah

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Quote from: granathus on December 15, 2013, 08:15:32 AM

We are way past the point of needing advertising. The daily media exposure translated to advertising value is enormous.

Sure, coca cola also is past the point of advertising and so is McDonald's.

granathus

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We are way past the point of needing advertising. The daily media exposure translated to advertising value is enormous.

zimmah

legendary

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I think a good way to guesstimate the cost/benefit ratio of an ad is to either:

Estimate the amount of users that watches the channel (if ratings of the shows that air around that time are known.) and the cost of advertising at that channel by the amount of people watching, and the lower the number, the better value you get. Also multiple this number by the ratio of target audience that is expected to watch that channel. (If you target students for example it wouldnt do much good to advertise on a home cooking channel)

Do this for several channels on several countries and see which one has the best value.

Also keep in mind other factors, like how is the economy in a country and how is the government there, and how likely are the people in that country to accept bitcoin?

QuestionAuthority

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You lead and I'll watch you walk away.

Quote from: zimmah on December 12, 2013, 11:16:02 AM

Quote from: AmGfxMarty on December 12, 2013, 07:20:32 AM

As a maker of advertisements this is of interest to me. I have been in the television and radio advertising business creating video and audio spots and have created print ads for newspaper and magazines. I now make signage and vehicle graphics and I do my part to make sure business owners know about bitcoin. I also accept it in my store.
It is not prohibitively expensive to place ads in these mediums and a kickstarter like fund to accomplish this task I think is a fantastic idea.

It would be hard to organize, I but it might pay off.

Things to look at:

Which country to start advertising in (which one will have the most impact compared to the costs of advertising)
What is our target audience (the time you send a message, and the channel you transmit on matter with price and target audience)
What is the expected price needed
What will we say in the advertisements to draw attention to people
Will we draw attention to a specific website, and if so, will we build that website from the ground up?

Etc.

Those are good questions and I used them in the OP. I hope you don't mind.

I thought of one other reason to advertise. Governments are currently attempting to create legislation worldwide to regulate Bitcoin. Swaying public opinion is the best way to ensure positive legislation that will be conducive to business. Elected officials are less likely to bring the hammer down on something the people want. If they do they're committing political suicide.

zimmah

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Quote from: AmGfxMarty on December 12, 2013, 07:20:32 AM

As a maker of advertisements this is of interest to me. I have been in the television and radio advertising business creating video and audio spots and have created print ads for newspaper and magazines. I now make signage and vehicle graphics and I do my part to make sure business owners know about bitcoin. I also accept it in my store.
It is not prohibitively expensive to place ads in these mediums and a kickstarter like fund to accomplish this task I think is a fantastic idea.

It would be hard to organize, I but it might pay off.

Things to look at:

Which country to start advertising in (which one will have the most impact compared to the costs of advertising)
What is our target audience (the time you send a message, and the channel you transmit on matter with price and target audience)
What is the expected price needed
What will we say in the advertisements to draw attention to people
Will we draw attention to a specific website, and if so, will we build that website from the ground up?

Etc.

AmGfxMarty

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Hi, I'm Marty.

As a maker of advertisements this is of interest to me. I have been in the television and radio advertising business creating video and audio spots and have created print ads for newspaper and magazines. I now make signage and vehicle graphics and I do my part to make sure business owners know about bitcoin. I also accept it in my store.
It is not prohibitively expensive to place ads in these mediums and a kickstarter like fund to accomplish this task I think is a fantastic idea.

zimmah

legendary

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Merit: 1005

Quote from: QuestionAuthority on December 12, 2013, 02:00:18 AM

Quote from: zimmah on December 11, 2013, 07:55:04 PM

we can make our own advertisements, we can write open letter to companies and such.

That's a good idea. Personalized advertising does work but not quite as well as broadcast media. I quickly dismiss people that knock on my door to sell me something but a will sit in my livingroom and let commercials bomb my psyche all night long and do nothing about it. Broadcast media has a proven track record of changing behavior and perceptions.

When you write open letters (check my signature for an example) to companies, and one of these companies accepts bitcoin, you achieve three mayor goals.

1) the company and it's owners and employees will get to know and use bitcoin
2) the people who shop there will have an pour tuning to use bitcoin in everyday life (and get to know about it)
3) the company will actively advertise bitcoin (they can just include it in their regular advertising)

FlappySocks

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Quote from: goode400 on December 12, 2013, 02:26:14 AM

I donated to this. The slogan read, 'There's probably no God, so stop worrying and enjoy your life'.

That was one of them. The other was to do with the census form.

"If you're not religious, for gods sake say so"

There is a lot of misinformation about Bitcoin at the moment. Journalists don't really understand it. I was reading an article yesterday in a major newspaper, that had lots of inaccuracies. It was saying Bitcoin will never hit the High Street any time soon, as it takes 1 hour for the payment to clear.

An advert with a URL pointing to a site with the facts would be good.

QuestionAuthority

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You lead and I'll watch you walk away.

Quote from: PenAndPaper on December 12, 2013, 02:54:53 AM

Quote from: QuestionAuthority on December 12, 2013, 02:47:17 AM

Quote from: PenAndPaper on December 12, 2013, 02:21:19 AM

Quote from: QuestionAuthority on December 12, 2013, 01:51:51 AM

Quote from: PenAndPaper on December 12, 2013, 01:38:59 AM

I don't think that bitcoin need advertisement at all. It's not a credit card company or something and it's not actually competing with anything.
People will learn about it sooner or later.

Just the opposite. It's competing with everything from Western Union to government fiat and it has a lot of enemies. You're right about one thing, people will learn about it sooner or later. Would you rather that introduction be positive or negative?

How exactly is competing with western union or government fiat? Is western union or government fiat a decentralized payments network, a protocol and a currency?

Western Union sends money long distance - Bitcoin does it faster and cheaper. Cash allows the instant transfer of value between individuals - Bitcoin does it easier, does not require a suitcase to transfer enormous sums and removes the need for government involvement. Bitcoin has the ability to replace and improve many systems so it naturally will be copied and hated.

So are cars competing with airplanes? Because you use both to travel distances...
One thing that bitcoin will not replace ever is fiat money. Like email didn't replaced traditional mail and like news sites didn't replaced news papers. in fact some of the biggest news sites are now owned by traditional media.

Great, I'm glad Bitcoin has no competition. It should have no problem taking over the world then and no one will fight it.

PenAndPaper

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Quote from: QuestionAuthority on December 12, 2013, 02:47:17 AM

Quote from: PenAndPaper on December 12, 2013, 02:21:19 AM

Quote from: QuestionAuthority on December 12, 2013, 01:51:51 AM

Quote from: PenAndPaper on December 12, 2013, 01:38:59 AM

I don't think that bitcoin need advertisement at all. It's not a credit card company or something and it's not actually competing with anything.
People will learn about it sooner or later.

Just the opposite. It's competing with everything from Western Union to government fiat and it has a lot of enemies. You're right about one thing, people will learn about it sooner or later. Would you rather that introduction be positive or negative?

How exactly is competing with western union or government fiat? Is western union or government fiat a decentralized payments network, a protocol and a currency?

Western Union sends money long distance - Bitcoin does it faster and cheaper. Cash allows the instant transfer of value between individuals - Bitcoin does it easier, does not require a suitcase to transfer enormous sums and removes the need for government involvement. Bitcoin has the ability to replace and improve many systems so it naturally will be copied and hated.

So are cars competing with airplanes? Because you use both to travel distances...
One thing that bitcoin will not replace ever is fiat money. Like email didn't replaced traditional mail and like news sites didn't replaced news papers. in fact some of the biggest news sites are now owned by traditional media.

QuestionAuthority

legendary

Activity: 2156

Merit: 1393

You lead and I'll watch you walk away.

Quote from: PenAndPaper on December 12, 2013, 02:21:19 AM

Quote from: QuestionAuthority on December 12, 2013, 01:51:51 AM

Quote from: PenAndPaper on December 12, 2013, 01:38:59 AM

I don't think that bitcoin need advertisement at all. It's not a credit card company or something and it's not actually competing with anything.
People will learn about it sooner or later.

Just the opposite. It's competing with everything from Western Union to government fiat and it has a lot of enemies. You're right about one thing, people will learn about it sooner or later. Would you rather that introduction be positive or negative?

How exactly is competing with western union or government fiat? Is western union or government fiat a decentralized payments network, a protocol and a currency?

Western Union sends money long distance - Bitcoin does it faster and cheaper. Cash allows the instant transfer of value between individuals - Bitcoin does it easier, does not require a suitcase to transfer enormous sums and removes the need for government involvement. Bitcoin has the ability to replace and improve many systems so it naturally will be copied and hated.

goode400

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Quote from: FlappySocks on December 11, 2013, 05:12:07 PM

Sounds like a good idea to me. In the UK there was in internet campaign to put banners on buses telling everyone that it was ok to put "No Religion" on the Census form, rather than put the cultural default of Church of England.

It was successful, and got a lot of media attention.

On the news today, there was yet another banking scandal. Us Brits are fed up with banks.

I donated to this. The slogan read, 'There's probably no God, so stop worrying and enjoy your life'.

I would certainly donate to a bitcoin ad campaign

I will be including a 'pay with bitcoin' logo on my magazine ads.

PenAndPaper

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Activity: 252

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Quote from: QuestionAuthority on December 12, 2013, 01:51:51 AM

Quote from: PenAndPaper on December 12, 2013, 01:38:59 AM

I don't think that bitcoin need advertisement at all. It's not a credit card company or something and it's not actually competing with anything.
People will learn about it sooner or later.

Just the opposite. It's competing with everything from Western Union to government fiat and it has a lot of enemies. You're right about one thing, people will learn about it sooner or later. Would you rather that introduction be positive or negative?

How exactly is competing with western union or government fiat? Is western union or government fiat a decentralized payments network, a protocol and a currency?

QuestionAuthority

legendary

Activity: 2156

Merit: 1393

You lead and I'll watch you walk away.

Quote from: zimmah on December 11, 2013, 07:55:04 PM

we can make our own advertisements, we can write open letter to companies and such.

That's a good idea. Personalized advertising does work but not quite as well as broadcast media. I quickly dismiss people that knock on my door to sell me something but a will sit in my livingroom and let commercials bomb my psyche all night long and do nothing about it. Broadcast media has a proven track record of changing behavior and perceptions.

QuestionAuthority

legendary

Activity: 2156

Merit: 1393

You lead and I'll watch you walk away.

Quote from: PenAndPaper on December 12, 2013, 01:38:59 AM

I don't think that bitcoin need advertisement at all. It's not a credit card company or something and it's not actually competing with anything.
People will learn about it sooner or later.

Just the opposite. It's competing with everything from Western Union to government fiat and it has a lot of enemies. You're right about one thing, people will learn about it sooner or later. Would you rather that introduction be positive or negative?

PenAndPaper

sr. member

Activity: 252

Merit: 250

I don't think that bitcoin need advertisement at all. It's not a credit card company or something and it's not actually competing with anything.
People will learn about it sooner or later.

zimmah

legendary

Activity: 1106

Merit: 1005

we can make our own advertisements, we can write open letter to companies and such.

Topic: Advertise Bitcoin? Centralization has its benefits. (Read 1783 times)