Of course they don't understand miners, it's clear.
But I highly doubt the want to stop miners using their hardware. A sale is a sale and rarely any GPU dies in the hands of (not braindead) miners nowadays.
"bios customization support"
That will never happen.
And realistically, the success of GPU mining stems from everyone having GPUs. If, in a few years cheap mining-only GPUs push regular GPUs out of the mining market then we'll have the same centralized nonsense as with ASICs.
I hope they give up on their mining specific cards idea.
I agree -- the challenge is that "Gaming" traditionally has drove development of GPU's and their sales.
What's happening right now is the Gaming industry is putting pressure on GPU manufacturers to "fix" this issue with no one being able to buy latest GPU's.
Gaming is a huge market segment that drives a lot of revenue globally, not just the sale of games, but monitors, boards, processors, everything that goes with Gaming.
If "Gamers" can't build new rigs because GPU's are out of stock because of mining, it's going to hamstring the Gaming industry which eventually will degrade that industry and slow the development focus of GPU's for Gaming.
Bios Customization Support
could happen if the GPU Mining industry proves to be as profitable or more profitable than the GPU Gaming industry long term. Right now manufacturers and investors don't have enough metrics to say if this is something that will last or not. They may perceive it as a "fad"
Given the above perspective, I don't see them giving up on this idea, too much pressure from other big players in the world.