The name and logo of their coin is so obviously modeled after all the bitcoin alt-coins, it's not even funny.
Flattering and lame at the same time.
It's not decentralized.
It's not in limited supply.
Amazon creates as many as they want.
It isn't a blockchain based coin.
It's Amazon Coin!! Yayy.
Fail.
lol , they failed hard
like I always say , bitcoin is something unique & so original , and no Altcoin or any other Cryptoo currency will defeat it . all we need in BTC at the moment is the full annonymity off chain transaction. something like Zerocoin project
"You can earn free Amazon Coins by purchasing select apps, games, and in-app items"