Going mainstream or something?
Not yet, but Amazon has given BTC a thumbs up in it's favor, and basically laid out what needs to be done to get Amazon to integrate it.
Taking off the rose-tinted googles, here is what he actually said:
“Obviously it gets a lot of press and we have considered it,” Amazon payments head Tom Taylor told Re/code in a recent interview, “but we’re not hearing from customers that it’s right for them and don’t have any plans within Amazon to engage bitcoin.”
And here is the more pessimistic interpretation:
"Currently there is a lot of hype about Bitcoin, but not much more than that. Our customers don't want to use it, and we aren't going to jump on board just because tech blogs get all wobbly at the knees about it"
And, from the original interview:
I mentioned to Taylor that many industry execs expect Amazon to eventually build its own full-blown payments network to compete against the big credit card companies. Will we see a day when the Amazon logo appears at a checkout counter alongside American Express, Visa and MasterCard?
“If we felt like we could do a better job than Amex and Visa, and feel like it helps the customer experience, that’s something we would do,” he said. “But it would really have to be something much better than [what they do].”
Industry sources familiar with Amazon’s business believe it’s a question of “when,” not “if,” but Taylor wouldn’t provide any further details on the company’s thinking.
That seems far more likely than Amazon accepting Bitcoin.
