Before the Q&A can you answer how ads buying works in Advento?
Sure. Are you familiar with programmatic ads buying?
Could you explain how does it work?
Sure, let's try
1. The visitor enters the site of the participant of the advertising network.
2. The network transmits visitor data to the customer platform.
3. The buyer-platform analyzes the received data and if possible supplements it. (This can be the subject of the site, demographic, social and behavioral information about the user, his interests.)
4. Based on the analysis the buyer platform selects advertising that can be demonstrated to a specific person in the light of his interests.
5. Using RTB the ad network selects the ads with the highest bid and relevance indicator and displays them to the user.
Is something unclear?
I think I get it but how exactly is it going to gather data?
As you may know, Advento is using
AI. What does that mean? Correct!
AI does marketing.AI and self-learning machines are relatively new and there are few places where it has already been as deeply engraved as in marketing. Social networks use it, search engines use it, digital shops use it, it’s eCommerce’s best timeline. But what are some of the applications that AI has in marketing?
One of the most common ones is context-driven autofill. There are words and phrases that can be spelled differently, and a machine cannot
know which one you are more
likely to mean. An
artificial intelligence, on the other hand,
can, judging by how interested you are in those topics, and it makes an informed decision to autofill in a certain way. This can work miracles on eCommerce websites, exposing the user to the products he will most likely be interested in, as well as some things he might not he needed before this point.
Next, we have the
recommendation engine. It may seem easy on the surface — you listened to Kasabian and now are recommended Kaiser Chiefs or Franz Ferdinand, they sound similar. The actual complexity of the recommendation engine is astonishing, as it
takes into account myriads of different data points, including your reviews, other people’s reviews, times you skipped that song you don’t like, did you ever skip it on shuffle and others.
Advento’s AI is going to include, first and foremost, a
forecasting module. One of its purposes is
to take information about a user and
make predictions about his short- and long-term interests, allowing the advertiser to be one step ahead. Another interesting feature, among many others, is
creating new marketing campaigns.Only two inputs are needed from the advertiser — the ad itself and a basic interest of the projected audience. The AI then branches into neighboring interests, trying to market to those, slowly growing where effective and cutting the branches that don’t work.
We could spend hours talking about that topic. I highly recommend you to join our telegram channel
@Advento_official for the
detailed explanation
