Am I correct in assuming that the plan of this coin is that users will be able to reward their favourite websites ADZ coins as a replacement for those same websites not having any advertising revenue from displaying 3rd party adverts, is that the model ?
You are correct. I don't know if you've seen this video below. This explains everything in under 2 minutes. Just click below and watch
The publisher will isntall ADZLink to his/her site and with that feature, the publisher can easily accept donations from users, but not only that. The publisher will also earn Adzcoins directly into his/her wallet depending on the traffic they have, and how big their audience is. The donation is like a bonus for publishers where users can tip them if they really like the information they give through their content
And what users will see on that publisher's site, is a little wasp in the bottom corner, replacing the annoying advertisements. And when the user clicks that little wasp, the video from above pops up explaining everything in under 2 minutes so users understand everything