"Game developer
After integrating the ALAX SDK into their app, the developers have a number of advantages.
ALAX will take care of distributing their game through the existing pre-installed channels.
After each transaction ALA tokens are transferred to the developer’s account. The obtained ALA
tokens can be used by the developer in a variety of ways: As a reward for the players to motivate
them, for marketing purposes or it can be transferred to FIAT and paid out. "
The thing is alax making the distrubition and transfering funds to developer account is probably will draw lots of game developers to alax ecosystem. And if game developers starts to use alax, gamers will follow them of course. This is really a great feature.
If they will able to attract some popular games then gamers will take a look to Alax, but that's not as easy as you think.
We've seen some indie games go very popular in the past, so we'll see
Alax would already have distribution and money transfer taken care of, but established developers also probably already have figured it out, so besides that, Alax needs something else to attract established game developers.