One of the thing that must be taken into account is that fidelity is a way for companies to gain access to personal datas on consumers which is a great thing economically speaking for them.
A system like Gatcoin would prevent the collection of personnal datas by the companies or not ?
That ties in with my earlier question, what is the reason for collecting all that data on those cashback forms? I suspect companies want to collect data to analyze customer behavior. From the companies' point of view if GATCOIN prevented the collection of personal data, that would be a loss for them.
Section 2.2.7 of the whitepaper is relevant:
Consumption Patterns: by analyzing geo-location and token consumption from the GAT Wallet, enterprises will gain valuable insight into where marketing resources are best appliedSince the app is on a smartphone it would be technically possible to extract personal data (anonymized or not - and we have known for long that
"anonymized" data really isn't).
Therefore, from the consumers' point of view it would be interesting to know GATCOIN's stance how to serve both the companies' and customers' needs with regards to marketing and privacy.
The part of the whitepaper you quoted is very interesting. But couldn't it be possible that these geo-location and token consumtion data is without any connection to personal information about the users. More like a general information where which tokens were used (and not by whom).
Quite right. Let them collect data on movements and coupon payments, transactions, but not personal data.
Data collection is necessary for merchants. The buyer must be able to agree or disagree on data collection. In general, the presence of internal impersonal coupons should preclude the collection of personal data. When such data is collected, it ends with annoying mailing of advertising and spam.
Every company wants this kind of statistics. The question is - will GATCOIN sell this info to third parties or they will be using this only for themselves?
The question of personal data collection is something that is very important to us at GATCOIN, and to me personally so decisions relating to it are not taken lightly.
Our model allows for customers to voluntarily opt in to give us permission to store certain information relating to demographics (age, sec, home region) and spending habits (ie transactions within the GAT System) this will allow us pair them with merchants that will deliver tokens that are useful to them. The benefits to merchants is obvious here as well.
It is important to note GATCOIN will NEVER sell a consumers personal information, or use our mobile app to collect data without a users permission
Imagine lots of shops issuing these tokens, the public will start using them because they get discounts and benefits for holding them
Maybe I am getting sidetracked, but could it happen that some less morally inclined personnel might embezzle a portion of those tokens that are as you say obviously valuable?
I'm actually glad you brought this up the open nature of a blockchain based rewards system actually lowers the chance of an individual within a merchants company committing fraud, as every interaction is trackable and verifiable, unlike a traditional database system that is more easily manipulated.
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