One of the thing that must be taken into account is that fidelity is a way for companies to gain access to personal datas on consumers which is a great thing economically speaking for them.
A system like Gatcoin would prevent the collection of personnal datas by the companies or not ?
That ties in with my earlier question, what is the reason for collecting all that data on those cashback forms? I suspect companies want to collect data to analyze customer behavior. From the companies' point of view if GATCOIN prevented the collection of personal data, that would be a loss for them.
Section 2.2.7 of the whitepaper is relevant:
Consumption Patterns: by analyzing geo-location and token consumption from the GAT Wallet, enterprises will gain valuable insight into where marketing resources are best appliedSince the app is on a smartphone it would be technically possible to extract personal data (anonymized or not - and we have known for long that
"anonymized" data really isn't).
Therefore, from the consumers' point of view it would be interesting to know GATCOIN's stance how to serve both the companies' and customers' needs with regards to marketing and privacy.
The part of the whitepaper you quoted is very interesting. But couldn't it be possible that these geo-location and token consumtion data is without any connection to personal information about the users. More like a general information where which tokens were used (and not by whom).
I think that might be correct , In cases like this why anyone would want to know your personal information ! All they care about is what is this person interested in , What he/she like what they do not like etc a really long list , And if they can already reach you threw GATCOIN ( to advertise and offer their promotions to you ) then why would they want your personal information !
I think here is the same principle as in Google, content advertising - if you are on the site where the monitors are sold, then you will be shown monitors
There is nothing wrong with this, and confidentiality will be preserved
One of the thing that must be taken into account is that fidelity is a way for companies to gain access to personal datas on consumers which is a great thing economically speaking for them.
A system like Gatcoin would prevent the collection of personnal datas by the companies or not ?
I don't think that Gatcoin will be collecting personal data. I think each individual company will , with their promotions. but these are always optional, if you don't want to give your data, you won't have to.
Well fidelity systems are extremely performant nowadays.
In france we have Auchan, Carrefour and Leclerc which are hypermarket, when you suscribe to a fidelity card you give information about you and your family.
Then they can compute the date to study client purchase behaviour, and can even communicate them to partners.
