So, my question is how does GATCOIN plan to stay viable 6mths - 1yr down the line as most individuals find out that solidarity is not rocket science and most of this scripts can be easily created or emulated. Why will companies subcontract GATCOIN ( a company using ERC 20) to create a token for them when it takes less than 30 mins to create your own ERC 20 token.
Well Gatcoin also offers a mobile token wallet for all their merchant tokens and the possibility to trade these merchant tokens on their own exchange for an other one. If you issue your own token, trading isn't that easy (except maybe Etherdelta).
So basically Gatcoin is an exchange utilizing erc token to get of the floor and all they basically offer is a wallet and token. Also, don't sell me the line about ED been the only easy exchange to get into. We all receive several free airdrops that is trading on several platforms. So why will a well known company decide to pay to commission Gatcoin to release their token. Again ERC 20 tokens are very easy to create. Let say 1 or 2 companies bite cos solidarity comprehension is at an infantile stage. anyway, how do they keep Gatcoin viable a yr down the line, when this things cease been an issue.
The way i see it is like you said, its easy to make a ERC20 token, you made several but what value does a token have if its not backed by some platform or a project behind it.
If a company creates a token just because they can, it wont benefit them nor the clients, but if you integrate it in a platform like Gatcoin, you get a lot of different options to utilize it.
having your token of Gat's platform doesn't give you automatic liquidity, your coin has to go thru the same process as any other coin. it takes a decision to buy from investors to gsin liquidity. so there no difference btw me creating an erc 20 and lisiting it on nova exhange and me having the same token under gat's platform. only difference is gat's token is not an erc 20 token, anf it's listed on there exchange, but you pay them for it. So basically, it's no different than wallet builder incorporating an exchange into their platform and deciding to have an ico, cos its basically the same thing
You are right that any company can just create their own ERC-20 token. The downside of that is you get an evergrowing list of tokens that you have to remember why and what you even have them for. If this project here, has strong enough marketing and builds the right partnerships, they can attract many big names companies to adopt their token as the rewards token of choice. This brings a form of limited centralization into the picture but is that always a bad thing? The word centralized has almost become a taboo because of the decentralization movement. Sometimes, in regards to organization, decentralization of every business sector and industry out there could get a little bit discombobulated. For example, I love checking all my emails from all my accounts on one list and on one screen. I could care less if I have to give Google access to all that data, it saves me hours of valuable time every day.