It's a good and reasonably innovative project but there has been almost no reaction from the ethereum community, and the team even though hard working has failed several times in delivering promises in time. Unfortunately this has contributed to the price getting lower.
They are waiting get everything in place before starting the marketing campaign, I don't think there would be much of a reaction from the Ethereum community without people knowing about the project but that will change in the near future. The main thing that is currently held back is the exchange which, but there's a lot of stuff in the background that needs to be set up before anything can happen, they are making sure everything involving the deployments will go smoothly. I believe Jacobo mentioned that there will be 4 deployments in the next 6 weeks, so I would stay tuned for the news. The price action isn't really important at this stage, and given the current market conditions it is pretty much expected, things will change in the future so this isn't the time to start worrying.
That is the good and bad of HBT as an investment, in a nutshell.
Long story short "there's gonna be great things coming, only it will be in the next 6 weeks - wait, let's do 8 - wait, 12 weeks should do - etc etc".
The catch is that in all the time they require (which tends to be way beyond their initial expectations), the context in which they operate can also change, and thus reducing the innovative edge they would have normally benefited from.
I think HBT investors have learnt to take timelines with a pinch of salt, and overall there are currenltly more negative drivers to the token price than positives.
By the way even though I expect HBT to go down in price short-mid term, I think it will eventually moon once the ecosystem is set into place as there are few teams in the cryptos panorama who display the same level of competence and integrity at the same time. But as I said, I think it is a reward that will come in due time.
HODLing HBT. 