Topic: [ANN] [ICO] BehaviourExchange (BEX) - Public Sale ANNOUNCEMENT - page 2. (Read 17976 times)

Personalization channels


Latest studies show that there are numerous challenges inherent with personalization, it holds much promise across various channels and processes. Among those respondents personalizing today, the most common channel is the website (80%), followed by email (76%), although email is the most popular among respondents in the marketing department. Correspondingly, respondents noted that customer profile data is most important to website and email marketing functions.


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We have another great news to share with you:


👏 BEX has been invited to participate in Wayra AI & Blockchain Accelerator competition https://wayra.co.uk/aiblockchain/ and we made it to Semi-Finals!!! 👏

The program is supported by Telefónica, one of the world’s largest telecommunications companies and has been designed to accelerate the best AI & Blockchain start-ups in Europe to scale globally. Our CEO Marijan Jurenec is meeting the Wayra team todat and is going to present the BEX project in Edinburgh.

Keep your fingers crossed! 🤞

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BehaviourExchange Announces the Launch of BEX services and a new date of Public Sale!


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The BehaviourExchange team has been working very hard in order to finish the development of the BEX User Interface and to test the functionality of BehaviourExchange platform. As you already know, BEX solution enables an automated customization of a website’s content so that each visitor is greeted with a personalized offer of products, services or content.

We are very proud to announce that BEX services are finally available to all B2C companies, and even more, our sales force team has already introduced the project to the first companies. Every single company, small or big, with an online shop or just introducing its products or services on the website, welcomed the BEX solution with an open arms. Why? Because BEX services will enable companies to personalise the communication with each online visitor and to show the content that visitor is actually interested in. This will more likely lead to a desired action of visitors on the website and help the companies grow their business on one hand, and improve visitor’s user experience on the other hand.

Public token sale

In our last announcement we set two milestones: Public Token Sale in September 2018 and the launch of BEX services in October 2018. Since the ICO market is currently bearish, we put all our efforts into the launch of BEX services instead and jumped ahead of our initial promise. We launched BEX services a month earlier and did it with a big success!

We also decided to leave Waves and to move to ERC-20 token smart contract. Therefore we are prolonging the Private Sale and are planning to execute the Public Token Sale in November 2018. The Public Token Sale will be executed in a few phases and will end 6 months after the start date.

Dear Bexians, here is the new date of BEX Public Token Sale:

BEX Public Token Sale will start on Monday 19. 11. 2018 at 12:00 UTC and will end on Friday 19. 5. 2019 at 12:00 UTC.

For more information visit BehaviourExchange website
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AI driven and Blockchain based platform



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ℹ️BehaviourExchange is an AI driven and Blockchain based platform, which identifies and profiles web visitors in real time.

ℹ️BehaviourExchange enables an automated customization of a website’s content so that each visitor is greeted with a personalized offer of products, services or content.

ℹ️With the visitor's consent, we will follow what they read and how they behave to determine their profiles. They will benefit from getting relevant content and by being rewarded with BEX tokens to buy products and services from the companies in the network under favourable conditions.


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Challenges in achieving a single customer


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One of the key problems surveys  noted relates to linking information across channels. For respondents, the main challenges in achieving a single customer view are:

Inability to link different technologies (40%);
Poor data quality (34%); and
Lack of relevant technology (32%).


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Targeted advertising?


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Some studies state that 60% of marketers do not have a suitable technology for targeted advertising of their content. This is why BehaviourExchange has developed a unique algorithm that will help companies as well as their potential customers. We offer content exchange with many other media sites, identification of website visitors and option to adjust the website content based on characteristics of each visitor.
Do you think that BehaviourExchange technology can change the way companies do business?


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5 ways you can cut your online marketing costs — and get better results from it


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In order to become more profitable and competitive, many companies are faced with the challenge of cutting costs wisely. The marketing experts at BehaviourExchange prepared a Top 5 list of tips that will help you find and make use of any possible savings potential.


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Website customization benefits



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What are the leading benefits of website customization?

A survey from last year according to worldwide top marketing professionals shows that 63 percent of respondents saw increased conversion rates as the main benefit of website and in-app personalization, whereas 32 percent cited increased e-commerce revenues as the main benefit of this tactic.



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BehaviourExchange and personalized marketing


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Try to please everyone, and you will please no one, Try to target everyone, and you will sell to no one.The problem lies in finding the audience and admittedly, it can be a challenging process. Historically, marketers overcame this problem by showing ads to the mass market, which can be as effective as trying to hit a tiny nail with a wrecking ball and in some cases, marketers buy lists of people that fit a certain demographic.

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BehaviourExchange editorial team on the North Korean blockchain conference



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North Korea is not known to be particularly hospitable. In addition, the communist country is repeatedly identified as the author of hacking attacks in the crypto world. Nevertheless, an international blockchain conference will take place there in October this year.


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BehaviourExchange — Fostering Consumer to Business Model



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In business, truly understanding who your customers are and what they need makes it SO much easier to express why your products or services are the best fit for them.


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Where does BigData come from?

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BehaviourExchange uses Big Data analysis to create the unique behaviour profiling service.
Ever wondered where most of Big Data come from?
- 32% USA,
- 19% Western Europe,
- 13% China,
- 4% India,
- 32% Rest of the World
How many data is there? Over 2,8 Zettabytes and the number is growing every day!!!
Nearly 50% of data is unprotected, 33% of information could be useful appropriately tagged and analyzed and 0,5% is actually analized...


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Facts about personalized marketing



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Personalized marketing (or one-to-one marketing) is the implementation of a strategy where companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.
The goal of personalized marketing is to truly engage customers or prospective customers by communicating with each as an individual. Personalized marketing is one of the biggest trends in digital marketing, especially with the interest in artificial intelligence.

Here are a few fascinating facts about personalized marketing:

🔸90% of consumers find personalized marketing content very or somewhat appealing, with just 4% saying that they find it not very or not at all appealing.
🔸78% of consumers are more likely to be a repeat customer if a brand provides targeted, personalized offers.
🔸78% of consumers say that personally relevant content increases their purchase intent for a brand’s products and services.
🔸75% of consumers prefer personalized content.
🔸74% of online consumers get frustrated with Web sites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests.
🔸71% of organizations use web analytics software for personalization purposes, with 56% saying that their most used personalization technology is a content management system.
🔸71% of consumers believe that grocery and drug companies’ websites and mobile apps are doing very or somewhat well at delivering personalized experiences.


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BehaviourExchange editorial team on the usage of crypto money in Australia


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The adoption of cryptocurrencies is progressing on a daily basis, but for a wider global spread, confidence must be further strengthened. In Australia, a crypto exchange and billing platform have teamed up to allow Australians to pay any kind of bill with bitcoin and other cryptocurrencies.


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60% of marketers struggle to personalize content in real time

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With the proliferation of digital channels like web, social, and mobile, today’s consumers have more power and choice than ever before. The promise of real-time marketing has long attempted to meet the needs of consumers with the right message, in the right place, and at the right time. To understand the opinions of marketers and their plans in the real-time marketing space, Adobe teamed up with the Direct Marketing Association (DMA) to conduct a study of 235 North American marketers.

Among the highlights of the study:
🔸60% of marketers struggle to personalize content in real-time, yet 77% believe real-time personalization is crucial
🔸Two-thirds of respondents are planning to implement real-time technologies in the future
🔸More than half identify the benefits of real-time marketing as: marketing effectiveness, customer experience, and customer retention

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Article from BehaviourExchange editorial team on Google ICO ban

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With the introduction of the new programming guidelines, all mining apps should disappear from the Google Play Store at the end of July. However, a study by The Next Web (TNW revealed)
a very different result.

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Article from BehaviourExchange editorial team on the introduction of national cryptocurrency in Iran


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Iranian Information and Communications Technology Minister Mohammad Azari Jahromi told PressTV that the proposed digital currency is being developed as a collaborative project between Iranian technology companies and the Iranian Central Bank, under the direction of the Technology Office of the Presidential Office.


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