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Why in fevruary? You are expecting market growing in February or what? Many people expecting big grow in december this year (as many exist news coming like Bakkt launch).
You really think that people interested in a project care if the market is booming, it's flat or in bear mode? Nope, when people find an excellent project just throw money on it
Sure, people who are already involved in crypto and who are already reading whitepapers and informing themselves about new projects will invest if they like a particular project. But to get new people with money enter the market it would be great to have a 'booming' market and cryptocurrencies be 'hot' again and all over the news.