Does anyone know the length limit for token names?
Ya, like people buying NEOS coins instead of NEO Jeez, that would suck!
I found this about name lengths:
https://ethereum.stackexchange.com/questions/25619/is-there-length-limits-on-token-symbols
It seems that it depends on the exchange. As Gleb Gamow said above about 8 character symbols being the max on YTC-Sox.
Maybe there isn't a max number of characters, but perhaps for display and formatting purposes, individual exchanges choose the number of characters that best fits in their display format.
Take a look at this post - https://bitcointalksearch.org/topic/m.18498845 - to get a feel on how we'll handle ticker symbols (TicSym; plural = TicSyms).