"For ICO campaigns, the platform fee will be 4% of collected ETH, and 4% of the campaign's tokens. In return, we provide from 4 to 8% of the KickCoins (in effect, selling our KickCoins to the campaign creator in exchange for the fee). Those KickCoins will be given to backers, together with the campaign tokens.
For crowdfunding campaigns, we give backers from 4% to 20% of the value of their investment as KickCoins, depending on their reputation on the site (Karma scores). This rate is being taken from exchanges, but will never be less than 0.0005 ETH per KickCoin."
It is good for raising value of Kickcoin but, I think it will be a hurdle for the project owners to have 2 different coins.
To answer this very question about the platfrom "bleeding twice": the platform uses this comission to generate KC tokens to reward backers. So the tokens will not lose the value and grow - making all the KC holders gain profits too. If the ICO is not hosted on KICKICO platform any contibutor gets only projects token, but on KICKICO additional token is given too.
It creates additional incentive for backers to participate in your projects.
For the creators to share 4% of raised funds and 4% in tokens - not unfair at all. This is a really small fee compared to any other competition on the market and fact that there is no cost upfront already makes it fair enough. Second, as mentioned above the comission is not just taken by the platform but it is given to the backers in the form of issuing new KickCoins. Third, the platform of this sort that operates at a global level requires quite a lot of resources for the code development, marketing, support, consulting, law and jurisdiction issues, etc.
We are creating the global platform and we are bond to make it as useful and fair for everyone.
And we specifically mention that KickCoins are not the investment, nor it gives a share in the company. So the questions about sharing dividends are not relevant.