I like the "next buyer bonus" idea, but it promotes the wrong behavior. Stimulates buyers to wait (it goes higher every second) and if someone else buys it, they might consider coming back later to try again (and forget).
So nice feature, but I'm concerned is has the wrong side effects.
yes and no, I waited a few rounds, wanted to see how high it would go, then got mywallet loaded up and ready, although I went in high (1 ETH = $471) -- still, I got 2000 LATX for that and my bonus.... was.... 1,792!!
what they did was have me visit the site again and again, creating some anticipation watching the bonus ticker go up, then down, then start up again, it was fun watching, in a weird way.
and I think it's working for them, they've already sold more coin than bitcoin has in total, and the growth potential will be 9x 'wider' than bitcoin, which makes sense to me since they will need more coin to work with for the plans they have with the global Latium ecosystem they are creating. I hope to be working in that system as an affiliate, as well as a proud ICO investor, and a BONUS WINNER to boot. Happy, happy, happy.