It's a lot more like "What can we do for: the site, the customers, and the providers". With a lot of "Where can we add value?", and "How can we make this platform more secure and efficient for everyone?" too.
Everyone says this at first. Time will bear it out.
I'm glad someone called out that statement about the GPU rentals. I was thinking it, but didn't want to stir the pot. Mostly, I'm concerned about the intense pressure being put on rental prices when you have 10 providers for 1 renter. There was definitely a race to the bottom as people were pricing below even multi pools for a day or two. The pricing pressure isn't the sole issue either. You've got guys like Hostkey with 35 identical 2 GPU rigs listed, pushing everyone else way down the list. That visibility costs business.
There perhaps should be a better design that tucks additional rigs under each provider name, listing their best prices and their largest rig in the list, until you click on their name to see everything they offer. As it is, the provider-slide that happens because of this is causing a secondary pressure on pricing just so people can stay visible on the first page. Otherwise, it seems to make more sense to me to list (20) 400KH/s rigs, and (20) 765KH/s rigs, and just play the same game. It would be a pain to manage on my end, but it's getting out of hand with the current design.
As to the 2.5% fee, I would certainly welcome any reduction in fees. not the least of which is the transaction fee that sometimes makes up 1.25% of the total amount I get paid for a rental. Either hold the BTC until it reaches a good threshold, make the renter split it with the provider, or absorb it in the website fees. Betarigs charges less, but they have middleman syndrome and get in between the transactions too much for my taste.