Merchants are the parties providing the products or services
Does this mean like for movies, free movie premiere tickets? or free hotel stay? or free gourmet experience? Who wouldn't want to be a helper?
There are no freebies! to be a helper will be undergone in so much trouble, you need to have a good background first with reviews online.
to be this on the team is not a freeman, you need to prove yourself to be worth one of them.
WP explains merchants as business owners who will put their products on lina.
This is an example walk-through of a bid for advertising request from a Merchant and the reward sharing flows:
1. The Merchant places a new product review request or a new advertising campaign bid on the Lina.review website by providing campaign details (links, conversion goals, …), for example 1000 clicks at the price of 1000 LINA (1 LINA per click).
You can't provide a movie review if you just base it on watching the trailer. Same with other products and services, for hotels, I can't say it was clean and service was good if I didn't check in, in restaurants, it should be about the food. Magazine journalists and bloggers get something, merchants get advertised in return.
That would really depend on the product/service the merchant is offering. Movie reviews don't work like that since people all over the world pay to watch movies, and some of them submit their rating on review sites. The same applies to hotels, restaurants and others, people avail of them first and create a review. Specifically for the merchants of lina, I believe that the "providing" part means indicating so that it would appear on the ad.
For the advertisements, both users and helpers can click on the link. Assuming that regular users are the ones who actually do purchases or avail services first and then write up a review, for helpers, if they're gonna do it as a job, they would need to test the product or avail the service. They probably won't be able to meet their required number of quality reviews if that's the case, or they will just be making fictional reviews based on fictional experiences about products and services. Merchants should provide to helpers since 1. Helpers review are listed separately/ it would be like an advertisement and 2. Helpers got this as a job, which mean they are expert and can provide the best review and constructive criticism as well as points for improvement.
The Helper will be entitled to receive a substantial portion of the advertising revenue or registration fee (up to 50%) depending on their fields. The above-mentioned parameter is only applied to Lina.review, and that of other Lina blockchain based review systems could configure their own incentive and revenue sharing policies.
For lina review they will earn depending on their fields, e.g.
Helper: 50% depending on industries. For example, if advertising revenue comes mostly from car manufacturers, Helper in the field of automobile will be distributed more. This does not mean that Helpers in the field that have no advertising revenue will not be shared, it is just that they are given less tokens.
For this, it would be substantial, meaning it would be enough for the helper. For other configurations, they probably should make it high enough to motivate helpers on providing good reviews.