With other words: This is one of those projects, the team/founders and their investors, are clearly on the same side.
I hope this is really true , it will be something quite unique in business , but then again what this project is aiming to do is pretty unique too.
I aim to hold for quite a few years to come.
I really have no doubt that it's true. In general investing is always a risk and we are in a "high-risk-market", but in comparison to other projects, I'm convinced that Lykke is one of a very few pearls. Since I'm in Crypto (2013) I looked into a lot of projects and I personally focus very much on the teams behind because in my opinion it needs it all:
1. A great idea
2. Skilled people who are able to develop and deliver
3. Skills on the business-side
4. In best case connections
5. Honesty
And Nr 5 could also be Point 1, because nothing is worth anything if a team is dishonest and just in the game to make money on the back of their investors and the market. In Crypto are a lot of projects that are no clear scams but at the same time shady and some could even be called "long-term-scams".
Lykke is really different and much better than everything I've seen so far, because everybody already can see proof for all those points. I don't know of any project that already has delivered so much before going into the public. And what they really care about, more than other Crypto-projects is "consumer-friendliness" - it is already visible that they focus very much on useful design and easy-to-use-aspects to lower all possible barriers that could avoid wider usage. Additionally: Security.
And in my opinion that are two points that are still missing in Crypto which is a problem for wider adoption in general (Bitcoin included).
When it comes to the business-side and connections: Especially because of their founder/CEO, Richard Olsen, it's more than just potential. I mean, he is co-founder and former CEO of oanda and like a combination of "market-scientist" and businessman and also idealist and he is very respected since decades - he as a person is already a bridge between the worlds (Crypto - established system).
I even believe that this could go viral. Reason is especially the combination of:
1. userfriendly
2. security
Plus: Constantly increasing demand in general.
And what is underrated even in Crypto is the potential of digital assets as colored coins. Most Crypto-Investors focus on Cryptocurrencies or other tokens like ETH-Gas etc. But the "real economy" will focus on solutions to trade real value they can issue easily as colored coins.
So far I can't see any weaknesses...