New website approval process
Background
Currently too much of our time and effort is going into micro-managing and fraud detection on lots of smaller websites/ad spaces that provide very little benefit to advertisers. In addition we have received quite a bit of feedback from advertisers who feel that the quality of the network is degraded by these websites - and this affects their decisions to start network campaigns.
Our solution
To help maintain the high quality of the Mellow Ads network we have decided to implement a manual approval process for all websites that wish to create ad spaces and display Mellow Ads adverts.
This process is detailed at Website approval guidelines . The overriding aim here is to ensure that advertisers are receiving good value for their campaigns.
With immediate effect all new websites added to the system will first need to be approved (following the above guidelines) before they can create ad spaces.
We will also be going through ALL of the existing websites that are in the system and reviewing them over the next few days (weeks!), again following these same guidelines. Unfortunately this is going to mean that a significant number of existing websites will be rejected and their ad spaces removed. In the short term we realize that this is going to be unpopular with some publishers - but we need to take a long term view which benefits both advertisers and high-quality publishers, if Mellow Ads is going to be successful.
Any publishers who find their website rejected will be informed by email of this and the reasons for the rejection. They will still be able to sign in to the system and withdraw any funds held in their account.
Hope I have given enough details about this, but I'm happy to answer any questions either here or you can contact us about anything by email to [email protected]
I read through the listing of requirements and found that the site I currently have up there isn't going to be a good match. If we're removed, can we make a re-evaluation request at a later date once our site meets all requirements? To me, this would be a huge benefit -- I completely understand why your changes are being made, and I have no qualms with that. I'd just like to know that once we get up to par, we can put in a request somehow (even if this means directly contacting).
Thanks!